Auzzie Beer Ad

November 3, 2005 5:35 PM

Nice Beer Ad from Down Undera 1000 Auzzies in gowns crossing over the sheep strewn plains of Australia. Ahh..foreign ads..perhaps this indeed the next form of cultural worms? I can see those soulless bastards on Madison Ave.."Yes..lets push hard on the foreign angle and prey/pray some poor sod on MeFi picks it up..we'll be rich I tell ya RICH!!!" Forgive me MeFiers.
posted by Mr Bluesky (23 comments total)

Made from Beer. Awesome.
posted by billysumday at 5:38 PM on November 3, 2005

I'm totally okay with viral marketing if it always makes me as happy as that ad just did.
posted by kalimac at 5:39 PM on November 3, 2005

After you watch that one, watch this one:
http://www.smallad.be/
posted by jozxyqk at 5:47 PM on November 3, 2005

The visual effects outfit that worked on the ad has a little commentary here.

The big crowds of people in the ad were digitally created using Massive. They should've had Orcs attacking the Aussies.

And those plains... they're in New Zealand. Just saying.
posted by thinman at 5:54 PM on November 3, 2005

It is spelt Aussies.

And it's made in New Zealand actually (but still for an Aussie beer).

Carlton draught is one of the mass-market leaders - it's swill, but we drink a lot of it. I'm going to drink a lot of it tonight, in fact.

Good ad.
posted by wilful at 5:56 PM on November 3, 2005

I recently saw a coke commercial on TV involving a large group of people in some forigen land.

Probably made with similar technology.
posted by delmoi at 6:03 PM on November 3, 2005

A Canadian beer, Rickard's Red, has an ad out now using the same song - here's one guy's take on it (he hates it, and Molson by proxy). Strangely, he doesn't mind the co-opting of culture in the Carlton draught commercial.
posted by loquax at 6:08 PM on November 3, 2005

Of course, Carmina Burana is basically a bunch of drinking songs, so entirely appropriate!
posted by wilful at 6:11 PM on November 3, 2005

wilful: it's swill,

Looks like someone's bringing their own yuppie-beer to the barbie tomorrow....
posted by pompomtom at 6:12 PM on November 3, 2005

Direct Link.

That's one of a series of mildly clever Carlton ads featuring slogans like "Made from Beer", "Brewed in a Big Metal Thing", "Pulled by Big Horses", etc.
posted by polyglot at 6:20 PM on November 3, 2005

Not enough Orff in ads these days.
posted by kenko at 6:39 PM on November 3, 2005

orff! your post made me put on the russian sailor's dance...
posted by cgs at 8:27 PM on November 3, 2005

umm...belay that...brain fart...
posted by cgs at 8:28 PM on November 3, 2005

That's some head you've got on your pomo metafilm.
posted by dhartung at 8:39 PM on November 3, 2005

Saatchi & Saatchi did this for British Airways way back in the mid-nineties - you can download their Xmas commercial here (strangely British Airways comes after British Telecom and Budweiser in Andy's alphabetical list).
posted by forallmankind at 8:44 PM on November 3, 2005

I've always considered the Draught ad a piss-take of the BA one.
posted by pompomtom at 8:56 PM on November 3, 2005

By far the best in the series is the one that claims a link between canoes and career advancement. It's almost enough to convince you that Bill Hicks might have been a bit harsh. I saw the "Made from Beer" bit on a Carlton Rep car the other day and lost my composure completely. :-)
posted by fFish at 9:13 PM on November 3, 2005

Wear the Fox Hat.
posted by Balisong at 9:42 PM on November 3, 2005

I can honestly say that this is the first ad in my life that has inspired me to change my buying habits. I've seen a lot of both Australian and American advertising and they have about as much appeal as a children's puppet show. Created by 35 year old advertising executives for the little 24 year old still living inside them (and no apologies to 24 year olds - you suck). I once read an internal corporate Coca-Cola manual about how to advertise and position a product and found it truly insulting. I'm sure these painfully obvious manipulation methods work on some people but I believe the message the vast majority of people take away from TV advertising is "ok this company is willing to build a reputation with a wide audience and must have a big budget so their product is unlikely to be completely shite". The rest of the effort spent on "persuasion" is tedious and largely useless.

If you advertise on TV, you are pretty much admitting your product is a commodity - your audience might as well choose one that has like minded people promoting it.
posted by DirtyCreature at 1:40 AM on November 4, 2005

So if it wasn't really a big ad, I'm not obliged to buy the beer right? I can just watch it and laugh.

Yes, it's a complete piss-take of BA and their Flower-Duet face ad. Still one of my favorite opera pieces.
posted by jb at 4:12 AM on November 4, 2005

All beer is swill.
posted by Eideteker at 5:22 AM on November 4, 2005

Here's that Brewed in a Big Metal Thing ad polyglot mentioned.
posted by gambit at 6:44 PM on November 4, 2005

As far as i'm concerned, Boags got the advertising right way before Carlton draft released their daft attempts.

But then again, i like the illusion of class.
posted by a. at 2:34 AM on November 5, 2005