This article may be confusing for some readers, and should be edited to enhance clarity.Heh. Also:
Please improve the article, or discuss the issue on the talk page.
The term was coined by Dale Dougherty of O'Reilly Media brainstorming with Craig Cline of MediaLive to develop ideas for a conference that they could jointly host. Dougherty suggested that the Web was in a renaissance, with changing rules and evolving business models. Dougherty gave examples — "DoubleClick was Web 1.0; Google AdSense is Web 2.0. Ofoto is Web 1.0; Flickr is Web 2.0." — rather than definitions. He recruited John Battelle for a business perspective, and O'Reilly Media, Battelle, and MediaLive launched the first Web 2.0 Conference in October 2004. The second annual conference was held in October 2005.See, I told you it was all just a conspiracy to sell books (and host confrences).
I believe the popularity of the term reflects a desire on the part of many HCI professionals to participate in and contribute to more meaningful social interchange. But the term is also clearly now just a buzzword; the collection of people who have recently ordered a pair of socks from the same website is a rather impoverished example of community. (emphasis added)It wasn't as if people needed html to develop emergent knowledge that turned out to be more that its designers intended. It's not that innovation is spinning faster and faster, it's just that everyone claims to reinvent the wheel on shorter and shorter time spans. The MMORPG people have their own amnesia going on pretending that everything changed with Ultima and Everquest.
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I think it's mostly a way to sell books.
posted by delmoi at 12:15 PM on November 14, 2005