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The term was coined by Dale Dougherty of O'Reilly Media brainstorming with Craig Cline of MediaLive to develop ideas for a conference that they could jointly host. Dougherty suggested that the Web was in a renaissance, with changing rules and evolving business models. Dougherty gave examples — "DoubleClick was Web 1.0; Google AdSense is Web 2.0. Ofoto is Web 1.0; Flickr is Web 2.0." — rather than definitions. He recruited John Battelle for a business perspective, and O'Reilly Media, Battelle, and MediaLive launched the first Web 2.0 Conference in October 2004. The second annual conference was held in October 2005.
I believe the popularity of the term reflects a desire on the part of many HCI professionals to participate in and contribute to more meaningful social interchange. But the term is also clearly now just a buzzword; the collection of people who have recently ordered a pair of socks from the same website is a rather impoverished example of community. (emphasis added)
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