"Microsoft now says that in the future, it will endorse gay-friendly laws. 'I've concluded that diversity in the workplace is such an important issue for our business that it should be included in our legislative agenda,' Steve Ballmer, Microsoft's CEO, wrote, in an e-mail to employees." [Salon]
"The boycott, the purpose of which was to protest certain Ford marketing activities aimed at the gay and lesbian community, was announced in May and temporarily suspended in June."
"While niche markets become more defined and the spending habits of gay consumers more identifiable, within the automotive industry the message of ‘inclusiveness’ has already begun to be extended to the GLBT community. Of late it has become the new expectation that diversity marketing managers of almost any major automotive maker tap into the more than $600 billion projected spending power of the GLBT market.
Beginning with Subaru’s campaigns back in the early 90’s, it is obvious that automakers have had their eye on this potential market for some time now, and with new research data in hand, are further seeking ways to develop their brand’s relationship with the gay consumer....it is no longer simply a matter of acknowledging gay consumers, but rather aggressively pursuing them.
...in [Harris Interactive/Witeck-Combs] 2005 national survey they found that 69% of GLB respondents were more likely to consider purchasing services from companies who marketed to them over competing brands that did not. Also, 51% of the same respondents said that advertisements including gay and lesbian images were among the highest influencing factors causing them to consider a company’s products or services.
"Internet journalism received a leap in recognition Wednesday as the Pulitzer Prize Board widened its submission guidelines to include online material for all of its journalism categories." [CBC.ca | December 07, 2005]
"So what can you do? Gay or straight, you should at least pick up the phone and let local Ford dealers know that you won't even consider buying a Ford after this. Why should straight people care? Because the same AFA fucks that have successfully intimidated Ford on the gay issue are also attacking straight rights—they’re the same assholes who have successfully intimidated retailers like Target into denying women access to morning-after pills. They’re the same assholes trying to convince the Feds not to release a vaccine for two strains of HPV , the virus that can cause cervical cancer in women. The HPV vaccine—already tested and 100% effective!—could save thousands of women’s lives every year. The AFA is fighting it.
Here’s a list of Ford dealers (use the link to find your local dealer). Call them, tell them you’re pissed — and remind them that the AFA’s boycott of Disney didn’t go anywhere. Tell them that when the AFA threatened Kraft, Kraft told the AFA to go fuck themselves. But Ford? The “Built Ford Tough” boys collapsed into a puddle when the AFA assholes threatened them with a boycott. So let Ford know what you don’t buy cars from companies that caves to right-wing hate mongers. And when the local dealers tell you that they didn’t make this decision, tell them that’s too bad. Tell them to scream and yell to Ford HQ and get this decision reversed, or you will never, ever consider buying a Ford.
And corporations can reverse themselves. Microsoft caved to right-wing Christian bullies, and then reversed itself. Tell ‘em Ford can too. Tell ‘em Ford better."
"1. Ford announced that it will continue to support gay organizations and gay events in the coming year and beyond.
2. Ford is going to run advertisements in the gay media not only promoting the Jaguar and Land Rover brands, but the ads will promote all of Fords brands, by name, including Jaguar and Land Rover.
3. Ford states unequivocally that it will continue to tailor its ads for the specific audience it is trying to reach, and then goes one step further. Ford challenges us to keep an eye out on their upcoming ads in order to verify that they will in fact be tailored."
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