The Neopets Addiction
December 7, 2005 8:46 PM Subscribe
The Neopets Addiction: Neopets.com has a staggering 25 million members worldwide... Four out of five Neopians are under age 18, and two out of five are under 13... Neopets calls its model "immersive advertising... an evolutionary step forward in the traditional marketing practice of product placement."... Kalle Lasn, editor in chief of the advertising watchdog magazine Adbusters says, "It's the most insidious mind-fuck ever."
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