Sony was careful to put their graffiti ads in places where advertising was already permitted. However, the intended effect is having unintended consequences. The intended effect was disingenuous, but then again, that's easy to say in the advertising world. While using legitimate advertising spaces, Sony had hoped that the graffiti ads would give a grassroots feel to their product, making it seem as though it was so underground and so cool that it inspired its own graffiti, when it had not.
But according to Peter Vallone Jr., a City Council member in New York, this sends a mixed message to children: it's OK to graffiti! Vallone wants Sony to cease the advertisements immediately, and pay the US$20,000 it will cost to remove them.
The New York State Penal Law sections 145.00, 145.05, 145.10, and Criminal Mischief, may also be charged against someone making graffiti.
• Criminal Mischief depends on the dollar value of the property damaged.
• Fourth Degree is Class A misdemeanor.
• Third Degree is Class E felony. Damaging property valued at more than two hundred fifty dollars ($250).
• Second Degree is Class D felony. Damaging property valued at more than fifteen hundred dollars ($1,500).
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