
Having taken over the world, the cubicle defeated several attempts to dethrone it. One of the most ambitious assaults came in 1993, when Jay Chiat, chairman of ad agency Chiat/Day, declared a sort of Bolshevik revolution when he moved his employees into newly renovated space in Venice, Calif. The design "was loungy, like Starbucks," remembers Stevan Alburty, then head of technology. "It was 20 years ahead of its time."I love that story. It cracks me up, and fascinates me to no end, that Jay Chiat can be described as a "visionary" after spending millions of dollars and squandering the goodwill of one of the world's most profitable ad firms with such a painfully obviously stupid, stupid, stupid idea.
But it had a fatal flaw: No one had a fixed place to work. Employees were expected to park their belongings in lockers and check out laptops every morning as if renting a movie at Blockbuster. It quickly sparked a counter-rebellion--many employees simply stopped coming to the office, preferring to work at home. After the firm was acquired by an advertising conglomerate, employees got workspaces again.
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posted by antifuse at 7:38 AM on March 9, 2006