Comments on: Brandmarker

Brandmarker

cloudscratcher — Fri, 10 Mar 2006 21:41:15 -0800

Lacoste. No, Lacoste. Lacoste. Austrian art collective Monochrom asked 25 people to draw famous corporate marks from memory.

No meisterwerk, but in aggregate, they have a certain kind of poetry.

By: mert

mert — Fri, 10 Mar 2006 21:47:53 -0800

Very interesting. Some people have incredible visual memory, others, like me, do not.

By: cillit bang

cillit bang — Fri, 10 Mar 2006 21:56:11 -0800

This is a couple of years old, though I can't find it in the MeFi archives. Did find this: The same idea, with cartoon characters

By: Wingy

Wingy — Fri, 10 Mar 2006 22:02:00 -0800

Fascinating. Interesting how old logos work their way into the Adidas drawings and how there's immense variation on the Coca-Cola text, yet all have the sense of familiarity and coke-ness to them.

By: delmoi

delmoi — Fri, 10 Mar 2006 22:18:28 -0800

My favorite Toyota logo: Also, I'm suprised how bad most of these are. They must be asking "normal" people zero artistic talent

By: chococat

chococat — Fri, 10 Mar 2006 22:22:28 -0800

I'm sure I've seen this in a post before. The closest I could get in a search was this, so I guess it's fair game.

By: chudmonkey

chudmonkey — Fri, 10 Mar 2006 22:38:15 -0800

I don't think that asking people to remember/draw a logo produces valid stats as to how recognizable a logo is. to use a non-logo example, I was once asked to describe my mother to a forensic artist (sketch artist) and my description, even when I could look at the artist's progress and say "no, more like this, more like that", etc, the resultant sketch was NOT an accurate likeness of my mother. Yet I have never seen my mother and failed to recognize her. What I'm saying is that some people don't have visual memories, but will still respond to seeing a familiar corporate logo the same way as someone equally familiar with the logo who just happens to be able to draw it from memory.

By: bitdamaged

bitdamaged — Fri, 10 Mar 2006 23:08:23 -0800

At first I was like so what? Then I noticed that they tend to get them backwards on the adidas and lacoste logos. Which makes me wonder why all the logos that have some orientation seem to go to the left.

By: lupus_yonderboy

lupus_yonderboy — Fri, 10 Mar 2006 23:26:21 -0800

Yet another work of art about corporate logos, I am so sick of this stuff. We get it all day everywhere else already. There was one good work in this whole area, about five years ago, rtmark's dollar hack, which I tried at the time and had some interesting results out of. Since then it's downhill all the way.

By: fshgrl

fshgrl — Fri, 10 Mar 2006 23:27:54 -0800

Fascinating. I have zero visual memory (I often don't recognize even good friends out of context, a fact that causes them endless amusement and me a lot of embarrassment) so it is really interesting to see some of the common but wrong versions. They almost look more familiar to me than the real ones. There must be some kind of common method to remembering things completely wrongly!

By: jacalata

jacalata — Sat, 11 Mar 2006 00:32:40 -0800

What I found fascinating (and perhaps an indication of my complete lack of visual memory and/or observation skills) is that immediately after going from the main page to a selection of drawings by clicking on a picture of the logo, I could not remember what the actual logo looked like to check the correctness of the drawings. So, yea, some people just suck at ~~life~~ pictures.

By: twine42

twine42 — Sat, 11 Mar 2006 02:15:36 -0800

What's interesting to me is how many of the people drew old logos. If you look at BP's logo in particular, almost everyone drew something that has been replaced - the shield device was used in various forms for several decades until it was randomly changed to a yellow and green slodge the in 04 or 05. It's the same with Philips - all of the little circle and stars attempts are from a logo replaced five or six years back, and addidas used to use a three pointed flower type thing. People obviously still think that these are their current logos. It has to say a lot about the successfullness of a rebrand if no-one knows your logo...

By: Lanark

Lanark — Sat, 11 Mar 2006 03:04:20 -0800

What's interesting to me is how many of the people drew old logos. That's exactly what I thought, I remember seeing somewhere (possibly the BP intranet when I worked there) a history of all the subtle changes made to the BP logo over the years - I think there were about 10 versions of the shield logo since about 1920. It always amazes me when a company spends decades and millions marketing their logo only to change it on a whim for a badly drawn picture of a sunflower.

By: sourwookie

sourwookie — Sat, 11 Mar 2006 05:55:29 -0800

When I want some, I get some If I'm lost in the flotsam and jetsam I'll draw some L'acoste alligators chasing an oppossum I'm frigging awesome MC Paul Barman

By: darkstar

darkstar — Sat, 11 Mar 2006 07:12:16 -0800

The Peugeot attempts remind me a bit of Trogdor.

By: Atreides

Atreides — Sat, 11 Mar 2006 09:32:50 -0800

Ah, Delmoi. Thats the Mitsubishi logo.

By: Atreides

Atreides — Sat, 11 Mar 2006 09:38:56 -0800

By: Baby_Balrog

Baby_Balrog — Sat, 11 Mar 2006 09:54:40 -0800

Ha lupus! That dollar hack thing you linked to is sweet.

By: PurplePorpoise

PurplePorpoise — Sat, 11 Mar 2006 10:22:49 -0800

Attreides - that was why it was his favourite.

By: LeLiLo

LeLiLo — Sat, 11 Mar 2006 11:36:36 -0800

You gotta love a person who, when asked to reproduce the BP logo, starts with the P.

By: timory

timory — Sat, 11 Mar 2006 11:39:04 -0800

atreides, i'm pretty sure delmoi was making a joke.

By: Atreides

Atreides — Sat, 11 Mar 2006 11:52:11 -0800

Upon review, I can see the joke. Meh, I must be reading too much stuff by obtuse people, its coloring my perception.

By: Atreides

Atreides — Sat, 11 Mar 2006 12:33:37 -0800

Secretly paid by Mitsubishi to advertise.

By: Robot Johnny

Robot Johnny — Sat, 11 Mar 2006 15:11:50 -0800

Wait a minute -- that's an onion!