January 12, 2000

6:51 PM

Nike this weekendwill unveil a new 50-second commercial. The first 30 seconds will appear in a TV commercial before Saturday's Dolphins-Jaguars game. The second 20 seconds will be available at the Web site. The ad was created by Wieden & Kennedy of Portland.
posted by luke (4 comments total)

Can you imagine tens-to-hundreds of thousands of visitors trying to download video simultaneously? Talk about your server slowdowns. I bet this makes slashdotting a site look tame in comparison.
posted by mathowie at 8:23 PM on January 12, 2000

As expected, some TV networks don't like the wording at the end of the TV commercial... So instead of "continued at whatever.nike.com", two TV networks prodded Nike to change it to just "whatever.nike.com". (click)
posted by tomalak at 10:39 AM on January 14, 2000

Strange. I saw it on Fox today and it had the full "continued at ..."
posted by luke at 1:42 PM on January 16, 2000

CBS indeed isn't running the "Continued at ..." Bastards. I can't believe Nike would capitulate like that. It defeats the whole purpose.
posted by luke at 2:26 PM on January 16, 2000