How you say

January 3, 2001 12:38 PM

How you say Duking it out with Accenture for the title of most disagreeable computer-generated faux-English corporate nomenclature de la semaine, a company with the perfectly good name Productivity Works has gone and screwed it up by renaming itself isSound. "Because the future is listening," the homepage tells us. What it's listening to is all of us stammering to pronounce an unnatural string of letters. In related news, despite admitting it still works, isSound isShitcanning itsScreenReader, pwWebSpeak.
posted by joeclark (5 comments total)

Move along.
posted by ewagoner at 12:42 PM on January 3, 2001

This would be me closing a SPAN with an A. Move along yourself.
posted by joeclark at 12:45 PM on January 3, 2001

fixed. Didn't this come out in a preview?
posted by mathowie at 12:57 PM on January 3, 2001

Sometimes CNBC anchors still pronounce Verizon "Vare-uh-zawhn."
posted by aaron at 10:07 PM on January 4, 2001

I still pronounced Verizon "Vare-uh-zawn." My way of pronouncing a completely made-up word is just as valid as anyone else's...
posted by kindall at 7:05 AM on January 5, 2001