Logos 2-point-oh-fied = Logr

July 25, 2006 8:09 PM

What happens if traditional companies were remade into Web 2.0 companies? Think these guys will get any VC funding? Origin Here.
(Via A, Via B)
posted by phyrewerx (35 comments total)

(Via C)
posted by ericb at 8:29 PM on July 25, 2006

There are no Web 2.0 companies; only shitty logos and lame fischer-price designs.
posted by cellphone at 8:32 PM on July 25, 2006

And yes, these are funny.
posted by cellphone at 8:32 PM on July 25, 2006

all over the web (2.0) today.

The Nike and Citi ones are lovely.
posted by unSane at 8:33 PM on July 25, 2006

I think my favourite is Olive Garden. Gee, it's amazing what you can (can't) do with sans-serif fonts and soft colours.
posted by blacklite at 8:37 PM on July 25, 2006

The sooner this "web 2.0" dies, the better.
posted by nightchrome at 8:38 PM on July 25, 2006

I think the less I understand of this, the better.
posted by BitterOldPunk at 8:40 PM on July 25, 2006

a tangentially related how-to.

and to think, first time i'd visited hsr in... a year? timely.
posted by kaytwo at 8:40 PM on July 25, 2006 [1 favorite]

posted by Scoo at 8:45 PM on July 25, 2006 [3 favorites]

I couldn't resist.
posted by Scoo at 8:46 PM on July 25, 2006

These logos are so yesterday.
posted by rocketman at 8:47 PM on July 25, 2006

Ohh, I didn't see that, thanks ericb.
posted by phyrewerx at 8:48 PM on July 25, 2006

Personally I loved the Israel 2.0 one. We need more high-tech AJAX enabled countries.
posted by wah at 8:57 PM on July 25, 2006

Is it bad that I like some of these? There is some impressive work in there.
posted by Ynoxas at 9:05 PM on July 25, 2006

Ynoxas: I agree. Some of these are really nice.
posted by bob sarabia at 9:14 PM on July 25, 2006

posted by brownpau at 9:34 PM on July 25, 2006

Man! I was eventually planning to start an airline industry weblog called BoeingBoeing, but now I totally can't.
posted by grobstein at 9:38 PM on July 25, 2006

Is it bad that I like some of these? There is some impressive work in there.
posted by Ynoxas at 11:05 PM CST on July 25 [+fave] [!]

Impressive? That's not a word I'd use for sticking a gradient layer over some text with a reflection.
posted by cellphone at 9:45 PM on July 25, 2006

The yayhooray thread is pretty amusing. I particularly like the guy who dissed the at&t logo...

Some of those logos are fantastic... should I be ashamed of saying this?

(on preview, looks like cellphone thinks I should)
posted by davehat at 9:52 PM on July 25, 2006

posted by brownpau at 10:00 PM on July 25, 2006 [9 favorites]

Impressive? That's not a word I'd use for sticking a gradient layer over some text with a reflection.

And in fact "a gradient layer over some text" pretty much describes how to do the 'reflection' as well. Flip a copy of the logo vertically, cover it with a white rectangle to which you then apply a vertical alpha gradient.
posted by George_Spiggott at 10:07 PM on July 25, 2006

cellphone : "Impressive? That's not a word I'd use for sticking a gradient layer over some text with a reflection."

True. The work itself is not impressive. However, for some of the logos, the results themselves are.
posted by bugbread at 10:51 PM on July 25, 2006

Perhaps "impressive" is the wrong word: some of the logos were nice. Sure, they were probably really easy to make, but sometimes easy to make stuff comes out well. Case in point, gazpacho is really easy to make, but it tastes great.
posted by bugbread at 10:59 PM on July 25, 2006

I pledge allegiance to the flag of USA 2.0

(and to the IPO for which it stands..)
posted by Guy Smiley at 11:03 PM on July 25, 2006

Overall: meh. Although some of those are nice.
posted by delmoi at 11:35 PM on July 25, 2006

Gradients and reflections are "Web 2.0"?
posted by rmmcclay at 5:55 AM on July 26, 2006

Oops. I thought the ABC logo was a redesign of the ABC Stores logo in Hawai`i.
posted by NemesisVex at 6:25 AM on July 26, 2006

Cellphone: impressive results do not, necessarily, require impressive techniques. Sculpting, in one form, is just chiseling away small pieces of rock with a hammer. Not very impressive, although the results sometimes are.

*shrug*

I think some of them would have been accepted if ever presented to a corporate board.
posted by Ynoxas at 7:03 AM on July 26, 2006

This FPP: awesome
brownpau: awesome
posted by Optimus Chyme at 8:48 AM on July 26, 2006

Most of these seem more Mac OS X than Web 2.0. Although it's likely that the former had a big design influence at the latter, considering the weirdly high level of Mac use among the Rails/Ajax set.
posted by harpooner at 9:18 AM on July 26, 2006

Gradients and reflections are "Web 2.0"?

Yes, many "Web 2.0" or "next big thing" websites and companies have logos who share characteristics with the ones in that flickr link. I hope this clarifies things for you.
posted by mendel at 9:34 AM on July 26, 2006

Is this something I'd need venture capital to understand?
posted by thedaniel at 9:53 AM on July 26, 2006 [1 favorite]

Gradients and reflections are "Web 2.0"?

"Web 2.0" is the process of rebranding social computing and blowing smoke up our our collective assholes by calling it new. The sterile glossy aesthetic is just a small part of that.
posted by KirkJobSluder at 10:15 AM on July 26, 2006

The Internet is sitting on a super shiny table
posted by ryoshu at 12:07 PM on July 26, 2006

Is "next big thing" copyrighted, or can anyone use it?
posted by slatternus at 11:03 PM on July 26, 2006