"An industrial designer in today's business world should be a business man, an engineer and a stylist, and in that direct order."
August 2, 2006 11:59 AM Subscribe
Brooks Stevens, the man who once said, "there is nothing more aerodynamic than a wiener," created the iconic Wienermobile , but was also responsible for many other innovations in industrial design. He put the first window in a clothes dryer, built a land-yacht and streamlined train, developed an important precursor to the SUV, and designed the wide-mouth peanut butter jar and an aerodynamic vacuum cleaner. More lastingly, he also created the idea of planned obsolescence, the "desire to own something a little newer, a little better, a little sooner than is necessary."
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