What's in a name?
September 7, 2006 2:43 PM Subscribe
Thousands of new products and businesses every year need names. The creation of these names, is a business in itself, and is usually a pretty secretive process. But Igor
, a naming and branding agency, offers a surprisingly detailed and illuminating primer on the naming game. Igor describes how they do it
and who they’ve done it for
. Igor’s naming taxonomy charts
for various products (including one for the company names of naming companies
) help illustrate the research portion of the process. Check out: studies of successful names like Pepperidge Farm’s cookie names
, and why AT&T Canada’s name change to Allstream was a bad idea
. And don’t miss Igor’s two blogs (metablogged here
): Snark Hunting
, “all about naming and branding in popular culture” and Wordlab
, on “naming and branding issues.” For fun, try Wordlab’s own tongue-in-cheek naming tools
, like the Drug-o-matic drug name generator, Name Your Band, and the Morpheme generator.
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