"My God," I thought, as I climbed off the treadmill, exhausted. "They're in a bubble. They've got no sense of reality. They have, in Noel Edmonds, a charismatic leader who believes in nutty things. It's like a religious cult! An incredibly nail-biting and entertaining cult, brilliantly presented by Noel, but a cult none the less."Jon Ronson (previously discussed here, here, here and here) goes behind the scenes of the wildly successful British version of Deal Or No Deal.
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