"My God," I thought, as I climbed off the treadmill, exhausted. "They're in a bubble. They've got no sense of reality. They have, in Noel Edmonds, a charismatic leader who believes in nutty things. It's like a religious cult! An incredibly nail-biting and entertaining cult, brilliantly presented by Noel, but a cult none the less."Jon Ronson (previously discussed here, here, here and here) goes behind the scenes of the wildly successful British version of Deal Or No Deal.
In other countries, such as the US, the people behind the boxes, the box-openers, are professional models ... They all wear identical showgirl costumes. UK Endemol's brilliant idea was to make the box-openers fellow contestants - players-to-be. This means they're all sequestered away together at a hotel in Bristol, sometimes for weeks on end ... while they await their chance to get out from behind the boxes and become the main player.Fascinating. Do they do "apprentice" style behind the scenes stuff as well?
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posted by jonson at 2:09 PM on October 22, 2006