It may be just a game, but it's serious business.
January 5, 2007 8:05 PM Subscribe
Running the numbers on Second Life. With Linden Labs' virtual world being taken seriously by journalists and even banks, it's clear that businesses see profits in virtual worlds. But with over US$800,000 in value changing hands in 24 hours it's becoming hard for even skeptics to deny the profit potential of Second Life. After all it's not just flying penis attacks. Not everyone agrees, however. How many of those residents just log in once, shrug then stay away?
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