January 10, 2007 6:28 AM Subscribe
Brawn not Brain
. The other evening when visiting distant rels and enduring a live broadcast UK television programme Big Brother
produced by Channel 4, a young person on the programme, Jade Goody
said to another, Shilpa Shetti
, ... "I'm the 4th most infulential, er inflentual, um inflentlial person in the world (sic
). I made my name on big brother a few years ago ..."
You couldn't help notice the grace with which the startling revelation was received by 'Shilpa' and a couple of us thought to look up the oik who delivered the information. The former in her 20s was in valuable work as a dental nurse until four years ago when she was hijacked by the UK media; the latter in her 30s, a bollywood actor for 13 years.
"4th most infuentlial" .. ? Let's check google - hmm, maybe
. How about yahoo - maybe
Outstanding PR and personal management is afoot. Young Jade has an extraordinary recent career from which she earns gazillions and there can be no finer evidence of an egg that comes before a chicken. The moral of the story is two-fold - representation and positioning is everything and business overcomes reality; personal characteristics that appeal to a mass audience is paramount and the mass audience is C2
D (gulp - I hope.)
Grab this girl's manager while you can. Whilst one of the projects went awry it does imply there was at least a sense of humour
Truth be known, I for one was gobsmacked to learn this hapless, innocent, good natured, hopeless mouthy girl generates such financial clout for her backers. I'm tempted to say 'good show!' but I despair for the quality of life to come.
Tell me, if you know of the young woman I'm talking about, am I alone in thinking this? Some young people in the family tell me I'm a dinosaur. Perhaps I should despair of them, instead.
posted by Schroder (39 comments total)
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