The motor behind the expansion of the blogosphere is the move away from code towards content. There is no more need for empty demo design. Blogs are not a test or proposition. They actually exist.
There is a presumption that blogs have a symbiotic relationship with the news industry. This thesis is not uncontested. Hypertext scholars track blogs back to the hypercards of the 1980s and the online literature wave of the 1990s, in which clicking from one document to the next was the central activity of the reader. For some reason, the hypertext subcurrent lost out and what remains is an almost self-evident equation between blogs and the news industry.
What interested me in this case was the oft-heard remark that blogs were cynical and nihilist. Instead of brushing off this accusation, I did a trial and ran both keywords through the systems to test if they were hardwired virtues.
Net cynicism is a cultural spin-off from blogging software, hardwired in a specific era and resulting from procedures such as login, link, edit, create, browse, read, submit, tag, and reply.
Net cynicism is not a gateway to drugs or anything nasty. To talk about "evil" as an abstract category is irrelevant in this context. There is no immediate danger. It's all fine.
Blogging is neither a project nor a proposal but a condition whose existence one must recognize. "We blog," as Kline and Bernstein say. It's today's a priori.
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ce n'est pas nihilisme
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