A Frog Too Far
January 29, 2007 6:00 PM Subscribe
MacRobertson's Confectionery were, in the 1930s, trialling new ideas for their children's range. An employee suggested that as "women and children were afraid of mice," rather than a chocolate mouse, a chocolate frog would be more popular with children. Three days later, what would become Australia's most popular children's confectionery, the Freddo Frog, was born. Its supposed creator, Harry Melbourne, died last week, having never received a cent in royalties. However, to this day there remains confusion as to whether he, or rather the inventor of the Cherry Ripe, Lesley Atkison, was in fact responsible. Those that only know him in chocolate form may be surprised to find out that Freddo was also the star of Australia's first cartoon.
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