2007 Super Bowl ads
February 4, 2007 8:14 PM   Subscribe

2007 Super Bowl ads (note the multiple pages). And be sure to post your fav (mine = the Coke GTA spot).
posted by JPowers (159 comments total) 3 users marked this as a favorite

 
I was just thinking that I wished someone would do this. Thanks.
posted by Richard Daly at 8:22 PM on February 4, 2007


Just why do people care about ads that were aired during the superbowl? Do you like to watch ads during 24, or whatever your favorite show is? Hey, fuck the shows, lets just have a commercial channel!
posted by 2sheets at 8:22 PM on February 4, 2007 [1 favorite]


Just why do people care about ads that were aired during the superbowl?

Um... They're entertaining.
posted by JPowers at 8:24 PM on February 4, 2007


Do us a favor and tell us which ones are entertaining. I watched 4 clips and they were only mildly amusing.
posted by fleener at 8:28 PM on February 4, 2007


Dang, I was hoping the Cadillac commercial that was shown right AFTER the game was going to be there. Wife and I are having an argument cause I say it was "Q" (John de Lancie) in it, she say's it wasn't.
posted by BillsR100 at 8:28 PM on February 4, 2007


Never mind the commercials, Prince rocked! He still has the touch, in spades!
posted by Brandon Blatcher at 8:29 PM on February 4, 2007


So I watched with a group of people and everyone thought that the salesgenie ad was a spoof for someone like Prudential. You know, a mock-up of the terrible late-night almost-informercials where a bland white guy gets a red convertible, blond girlfriend, etc all thanks to some program that costs money. What the hell happened there?
posted by allen.spaulding at 8:30 PM on February 4, 2007


My campus internet is horribly slow... but is the one where the man in the office is talking to people and their names describe what they're doing on there? Like "Joy" was extremely happy. I forgot the company.
posted by daninnj at 8:31 PM on February 4, 2007


funny screencap from Prince's performance
posted by pruner at 8:31 PM on February 4, 2007


Also, the assembly machine's suicide isn't on here. That was my runaway favorite.
posted by allen.spaulding at 8:34 PM on February 4, 2007 [1 favorite]


The rock paper scissors Budweiser ad gets my vote, as much as I hate to admit that a Budweiser ad was my favorite.

Just why do people care about ads that were aired during the superbowl?

Because I don't give a rat's ass about football, and I never have or will; but when I'm at a party full of people who do, it gives us all something to talk about.
posted by pdb at 8:34 PM on February 4, 2007


Ads have certainly come a long way in terms of production values and creativity, but I pray I never reach the point where I find a beer commercial entertaining. At best, some are more tolerable than others.
I guess one reason I find this fascinating is that since I've been using a DVR I almost never see commercials any more unless they're flying by at 8X, and that seems to be the trend.
But for some reason on this one day there is an interest in commercials.
Hate to be a wet blanket, but you have to admit it's kind of odd.
posted by 2sheets at 8:35 PM on February 4, 2007


The "Moon Office" from FedEx simply rocks!
:)
posted by oMoses at 8:35 PM on February 4, 2007


Am I the only one who came out of tonight's game with a seething, relentless, burning loathing of Sheryl Crow?
posted by baphomet at 8:36 PM on February 4, 2007


Am I the only one who came out of tonight's game with a seething, relentless, burning loathing of Sheryl Crow?

No. Buddy Holly must be spinning in his watery grave or something.
posted by allen.spaulding at 8:39 PM on February 4, 2007


I see they just added another page of ads... Yeah, Sheryl Crow's a sellout... I'm sick of hearing "Everyday is a winding road" for car ads.
posted by daninnj at 8:39 PM on February 4, 2007


Hey, fuck the shows, lets just have a commercial channel!

You mean there's something besides that? [/hyperbole]
posted by stavrosthewonderchicken at 8:40 PM on February 4, 2007


There is just something ridiculous about putting an ad in between a second 30 second time-out (or however long it was) before a field-goal kick. Sure, some ads are amusing, but where is the respect for drama? For the intensity of the game?!

Though I suppose that it why Prince was there. Thank god they didn't throw ads in between songs!!

HE ROCKED!!!
posted by pwedza at 8:42 PM on February 4, 2007


Prince was amazing, as always.

The Foo Fighters suck really hard. Prince covering the Foo Fighters does not suck hard.

Game was OK which, for a Superbowl, is pretty good.
posted by bardic at 8:46 PM on February 4, 2007


1. Prince rocked. Period. Given the conditions, it was a Great Performance (tm) as far as I'm concerned. Prince doing "All Along The Watchtower" in the rain, ending with "Purple Rain"... in the rain... with a 60,000 voice chorus. Uncle. I give up. You win.

2. The GM Robot one is simply brilliant. Really. It is easily the cream of the crop. (I wonder if it was made by the same people that did the Ikea lamp one?)

3. Check out girl was somewhat amusing.

4. I only saw the 2nd half of the game. Was the guy's "Will you marry me" ad in there? I remember something about that a few months ago, here on the blue, some guy trying to raise money to buy a Superbowl ad.
posted by Ynoxas at 8:46 PM on February 4, 2007


Am I the only one who came out of tonight's game with a seething, relentless, burning loathing of Sheryl Crow?

I have had that for several years now, so that saved me some time.
posted by pdb at 8:46 PM on February 4, 2007


I like the "Spot Wink" Budweiser ad best.
posted by Liosliath at 8:47 PM on February 4, 2007


Guess the ad guys got their money's worth
posted by edgeways at 8:48 PM on February 4, 2007 [2 favorites]


Didn't watch the game this year; thanks for the links. I needed my annual dose of ludicrous excess.
posted by phooky at 8:51 PM on February 4, 2007


The careerbuilder ones were amusing, and goofy, but they don't stick with me. The assembly machine suicide one was the best, I thought- it was different, it was memorable, and it made its point. It was also the bleakest commercial I've ever seen on the Superbowl- suicide, really? Still... I liked it. :)

Most everything else was really forgettable. The salesgenie ones may be historically bad: I can't imagine anyone liked them, or the product. We all laughed at them, and not in a good way. The name sucks, the URL sucks, and the ads were so infomercial- right down to the red ferrari and hot blonde- it was appalling. Who gave those yahoos $5-7m just to blow on ads?
posted by hincandenza at 8:51 PM on February 4, 2007


I loved the Garmin commercial with the GPS man taking on map man only because it sounded like it had a horrible Tenacious D soundtrack.
posted by mathowie at 8:53 PM on February 4, 2007


Daninnj—that ad where peoples' names described their personalities is here.

I really liked the GM, obsessed with quality one.
posted by premiumpolar at 8:56 PM on February 4, 2007


I got up to King Crab on the second page and stopped because most were so lame. First rule of entertainment is don't be boring.

Check Out Girl is my favorite because it had some charm and character with somewhat crazy premise.

The Coco Cola GTA ad I hate just because I've seen it in every damn movie I've been to since December.

The Happiness Factory from Coke was visually stunning and charming. They should do more with those.

Rock Scissors Paper was going good 'till they felt they ad to explain the joke.

Most of them were astonishingly lame though. The Moon Office? Crabs worshipping Beer?

The Career Builder Office/Jungle had promised, but never delivered.
posted by Brandon Blatcher at 8:56 PM on February 4, 2007


Yeah, this year's commercials were pretty uncreative (though I give Coke a big thumb's up for spending $2.5 million per 30 seconds to tout Black History Month. Whatever their alterior motives, those were some great spots, which also helped highlight the fact that two black coaches coached the big game.)
posted by SeizeTheDay at 8:56 PM on February 4, 2007


Office Goulet was the best one.
posted by bardic at 8:59 PM on February 4, 2007


Am I the only one who came out of tonight's game with a seething, relentless, burning loathing of Sheryl Crow?

I've been pretty cranky about her ever since she butchered "The First Cut Is The Deepest"...

But, I am totally agreeing with everyone who said Prince rocked!!!... His medley of covers was wonderful... And seeing Purple Rain played in the rain was a sight to behold.
posted by amyms at 9:00 PM on February 4, 2007


So does anyone know where Prince's performance is available (in a race against the lawyers, no doubt), for those few members of humanity who didn't watch the game?
posted by twsf at 9:00 PM on February 4, 2007


that Coke GTA spot was really good.

/I haven't been to the movies in a while.
posted by pruner at 9:01 PM on February 4, 2007


Am I the only one who came out of tonight's game with a seething, relentless, burning loathing of Sheryl Crow?

Yeah, that was really disappointing. I saw her down in Glendale last week, and she didn't have the self-important attitude or the stupid commercial-whore feel that she gave off in waves during that ad. Yikes.
posted by symphonik at 9:01 PM on February 4, 2007


So does anyone know where Prince's performance is available (in a race against the lawyers, no doubt), for those few members of humanity who didn't watch the game?

I just checked YouTube and they've only got the Prince commercial, not the halftime performance yet.
posted by amyms at 9:04 PM on February 4, 2007


What was this "assembly machine suicide" one? I guess I missed that when I was grillin'.
posted by symphonik at 9:05 PM on February 4, 2007


I was thinking of watching the super bowl for the ads, but didn't. What's the point? Most of these ads just retarded, and who the hell wants to drink bud light anyway?
posted by delmoi at 9:07 PM on February 4, 2007


I was thinking of watching the super bowl for the ads, but didn't.

same here... because I knew they'd be up on YouTube soon after airing.
posted by pruner at 9:09 PM on February 4, 2007


the stupid commercial-whore feel that she gave off in waves during that ad

You mean waves of weekly-dyed hair which miraculously does not "fade away"?
posted by pokermonk at 9:10 PM on February 4, 2007


I'm glad Prince himself is so talented, because you couldn't hear anyone else on that stage, except when Prince would stop singing/step away from his mic and there'd be some bleed.

It was still pretty good though. Visually it was neat, and you could hear the marching band and the crowd fine, even if you couldn't hear anything from the stage most of the time except Prince's voice and guitar.

(Prince's voice and guitar-playing will get you quite far.)

Poor Billy Joel. Holy crap, did they ever auto-tune the fuck out of his voice.
posted by sparkletone at 9:12 PM on February 4, 2007 [1 favorite]


Whatever their alterior motives, those were some great spots, which also helped highlight the fact that two black coaches coached the big game.

Now, I'm sure some clever asshole will come along and write "there were two black coaches in the Superbowl?" all serious and shit to try to demonstrate how wrong I am, but the race of the coaches has been highlighted about a trillion times in the past two weeks.
posted by Kwantsar at 9:17 PM on February 4, 2007


symphonik: it's the GM ad premiumpolar linked to above.
posted by IshmaelGraves at 9:18 PM on February 4, 2007


Poor Billy Joel. Holy crap, did they ever auto-tune the fuck out of his voice.

Let's just be happy he didn't moon the crowd at the end of it. The last thing we need is a few weeks of the fundies screaming about the Super Bowl getting Roseanne'd.
posted by symphonik at 9:19 PM on February 4, 2007


I couldn't care less about football, but I used to look forward to watching some amazing ads. Superbowl ads used to be the holy grail of advertising (I guess mainly due to the enormous price tag attached to running them). They used to make and break careers. Some of the best writers and directors in the business sacrifice a large chunk of their time and sanity to make these. So why is it that lately they've only come up with shit. It's depressing to see all this money, talent and energy wasted on such trite and boring ideas. Maybe I should just stop expecting to be entertained by ads. Then again, I just finished watching a brand new 35mm print of Alejandro Jodorowsky's "Holy Mountain" and am probably not in the best frame of mind to comment on Superbowl ads. Sorry.
posted by tighttrousers at 9:19 PM on February 4, 2007


On the other hand, the ham-handed retardedness of this ad was entertaining in a "laughing with them" kind of way.
posted by delmoi at 9:20 PM on February 4, 2007


Both of the Coca Cola ads are great, but the "Happiness Factory" one is one of the best TV spots I've ever seen. It's stunning.
posted by Kraftmatic Adjustable Cheese at 9:20 PM on February 4, 2007


I'm not sure which liquid disturbs me more: Coca-Cola, or Budweiser.
posted by A dead Quaker at 9:21 PM on February 4, 2007


Actually, you're right. The Coke ads are amazing.
posted by tighttrousers at 9:22 PM on February 4, 2007


symphonik: it's the GM ad premiumpolar linked to above.

Aw sheesh, that's adorable.

Though you could rotate the screws that make up the machine's "eyes" and make a completely different, "GM: obsessed with evil" kind of ad. That's why they keep me out of the ad business.
posted by symphonik at 9:22 PM on February 4, 2007


but the race of the coaches has been highlighted about a trillion times in the past two weeks.

Given the lack of black owners, coaches, and quarterbacks, and the fact that February is Black History Month, maybe that's not such a bad thing.
posted by SeizeTheDay at 9:26 PM on February 4, 2007


I saw a/the Coke GTA ad in a movie theater some months ago . . . the f-in thing stopped me in my tracks in both its vision and execution.
posted by Heywood Mogroot at 9:27 PM on February 4, 2007


I've seen that Coke GTA ad before so it certainly wasn't made for the Super Bowl.
posted by dobbs at 9:28 PM on February 4, 2007


Just an FYI, the song in the Coke GTA commercial was the closing theme to Bugsy Malone, the all-kid mobster movie.

/tmyk
posted by davelog at 9:28 PM on February 4, 2007


BTW, this site has all of them (I think).
posted by SeizeTheDay at 9:29 PM on February 4, 2007


There were entirely too many talking animals. Surely the advertising executives of the world can do better.

Anyway, as my Bears were tanking I took some comfort in the advertising. I really liked the idea of the truck and the balancing bridge thing - if they'd actually built the structure it'd be my favorite, hands down.
posted by aladfar at 9:30 PM on February 4, 2007


On the other hand, the ham-handed retardedness of this ad was entertaining in a "laughing with them" kind of way.

Er, I mean laughing at them.
posted by delmoi at 9:34 PM on February 4, 2007


A better source for the Super Bowl Ads videos (with more description before you click) is ifilm, as anybody who occasionally visits MeFi Projects would already know. But if you want a serious pre-review before you watch that Snickers Ad, MeFite GaelFC blogged the commercials on her Evil Corporate Blog (first half, second half).

YouTube is NOT the be-all and end-all for video on the web, sheeple.
posted by wendell at 9:36 PM on February 4, 2007 [1 favorite]


Poor Billy Joel. Holy crap, did they ever auto-tune the fuck out of his voice.

I'm just glad he didn't have to drive out onto the field.

Also, I simply cannot look at Prince with any semblance of seriousness after the Dave Chappelle sketch anymore. But the show was... interesting. Between the song list and the Mel Brooks shadow-screen stunt I would sum it up as Prince doing his impression of the most well-hung iPod Shuffle ever.
posted by XQUZYPHYR at 9:37 PM on February 4, 2007


the Mel Brooks shadow-screen stunt

OH! That was the other thing I meant to comment on. I'm glad I'm not the only person who immediately thought of that.
posted by sparkletone at 9:39 PM on February 4, 2007


The Happiness Factory was my favorite ad of this year's bunch, by the way. ... Though I did find it really disturbing in some ways (horrible flying slug things, snowmen being made only to be dumped into a snowblower, those little firey guys), it was the most original and entertaining of the bunch, I thought.

I could swear I've seen the GTA Coke ad well before tonight.
posted by sparkletone at 9:43 PM on February 4, 2007


Well I guess if there is going to be a large thread about ads, I may as well dump this in here, Every ad in Times Square
posted by edgeways at 9:43 PM on February 4, 2007


What's this now about soup bowl kerfuffles? Have those damned kids been hanging thier newfangled blinky tureens from the overpasses again? Youngsters today don't respect a good stew! Hang 'em all! What's that, sonny? Speak into the Dentaphone, whippersnapper!
posted by maryh at 9:44 PM on February 4, 2007


I've seen the Coke happiness factory ad before. Is this the first time it was on American TV, or do they actually show normal rotation ads during the Super Bowl?
posted by moonbiter at 9:50 PM on February 4, 2007


Well, my favorite commercial was the Chevy " Ain't We Got Love" spot. I thought it spoke to a lot of people of different backgrounds and generations on a musical level. But that's what happpens when you get to work on one of these spots and you know how much effort went into it. You get kind of attached to it. I thought the funniest was the Goulet Gremlin.
posted by DaddyNewt at 9:55 PM on February 4, 2007


wendell: ...as anybody who occasionally visits MeFi Projects would already know...

YouTube is NOT the be-all and end-all for video on the web, sheeple.

Holy pompous hipster know-it-all, Batman!
posted by symphonik at 10:00 PM on February 4, 2007


We actually watched the Garmin ad twice, and I loved the Coke GTA ad. My hopes were high during the first quarter, but the CareerBuilder ads quickly became the only thing that saved the commercial breaks.

The two Doritos commercials ("Live the Flavor" and "Checkout Girl") got laughs, as did the Rock Paper Scissors ad. The GM ad just made me really sad, but I can be a sap that way.

Overall, I was pretty disappointed. The "Superbowl" ads on the whole weren't that good (with a few exceptions), and they mostly just showed a bunch of ads I had already seen. The Coke happiness factory is a pretty old one that I'd seen a bunch of times -- I was actually suprised that they brought it back.
posted by natabat at 10:01 PM on February 4, 2007


Is anyone as pleased about this as I am?
posted by Pacheco at 10:04 PM on February 4, 2007


The Coke GTA and Happiness Factory ads are old. They've been playing in theaters for the last year, at least. I know I've seen the GTA ad on TV before in a cut-down version.

I thought the worst ad was a tie between the GM robot and the dumb Snickers ad. The GM robot underlined the lack of humans on the line (except, apparently, the guy who fired him) and kind of made me feel bad for all those people who were laid off because of the robots (who aren't infallible, according to the commercial...)

The Snickers dude kiss ad was a bust on two levels. If you're a straight male (the apparent target of the ad) you probably don't want to see two men kiss. If you're gay, it comes across very homophobic. Heck, I'm not gay and it came across that way.

My favorite ad was the Emerald Nuts ad with Bob Goulet. Hilarious and made me take notice of Emerald Nuts.
posted by inturnaround at 10:04 PM on February 4, 2007


In a naughty way, that is...
posted by Pacheco at 10:06 PM on February 4, 2007


1) Metafilter: it made me take notice of Emerald Nuts

2) Prince rockd. I just figured out that he's the love child of Jimi Hendrix and John Waters. And how the hell did he not get electrocuted out there?

3) The first Doritos ad (with the freeze-frame adjectives) was damn near brilliant.

4) During the whole Coca-Cola Black History Month Montage, I kept thinking, "please don't let this be an ad for Coke Blak, please don't let this be an ad for Coke Blak...)
posted by ericbop at 10:14 PM on February 4, 2007 [1 favorite]


The Coke GTA ad was my favorite (hasn't been shown in movie theaters here, fortunately, because our local big chains have Pepsi contracts), but I also liked the Space Office if only because of the resemblence of the space vehicle near the end to the Eagles on "Space: 1999."
posted by schmedeman at 10:14 PM on February 4, 2007


I am surprised no one has mentioned just how mean-spirited and violent many of the ads were: a rock in the head, mugging a heart on the street, etc. And the GM robot? The message there seemed to be: beware, workers of America, drop a screw, and you'll be fired.

I guess it all makes sense, though: the US is one of the most mean-spirited countries in the world right now.

Plus, none of the ads were that funny. Even the Snickers ad with the two mechanics who kiss faltered halfway through -- the ad-men just couldn't finish it; instead of having them kiss, or something truly interesting, they rip out their hair. Hmmm, really inspired.
posted by mapalm at 10:15 PM on February 4, 2007 [2 favorites]


Here's the Letterman/Oprah promo, which I didn't see on the main commercial page.
posted by pruner at 10:21 PM on February 4, 2007


i can't believe no one's mentioned the "updated fist bump" ad. I don't even remember who it was for, but it was face-slappingly hilarious.
posted by skammer at 10:21 PM on February 4, 2007


This little fella watched the ads for me so I would not poke shishkebab sticks in my eyes.
posted by nj_subgenius at 10:22 PM on February 4, 2007


"....highlight the fact that two black coaches coached the big game."

And I didn't even notice.
posted by rougy at 10:23 PM on February 4, 2007


The advertisement of the Colts Coach Dungy for God was the worst. He (God, that is) needs some new representation, given that I found out that the Almighty cares about one team at the apparent expense of another, and in a particular game, even whilst so much sufferin' and strife 'n' stuff take place around Him.
posted by raysmj at 10:28 PM on February 4, 2007


The ad that got the most laughs from me came during a local station break, so I'm assuming most of the country didn't see it: Popcorn Shrimp from Dairy Queen.
posted by mrbula at 10:33 PM on February 4, 2007


So does anyone know where Prince's performance is available (in a race against the lawyers, no doubt), for those few members of humanity who didn't watch the game?

They're on YouTube now, but who knows for how long - here's the best quality I've found so far:

Part I
Part II
Part III
Part IV
(Part III seems a little glitchy)

Also, I have a question - I know it was pouring rain: Is the lighting around the stadium at the start of the halftime show some kind of effect, or was it just there. It shows up twice in those early long shots and and its pretty spectacular (and scary) if its real.
posted by anastasiav at 10:35 PM on February 4, 2007


I missed the first Dorito's ad (guy driving the car). It was rather good.

And the Garmin GPS ad was freakin' sweet but I think 90% of the audience probably "didn't get it".
posted by Ynoxas at 10:36 PM on February 4, 2007


anastasiav: I assume you mean "lightning" and yes it was a special effect.
posted by Ynoxas at 10:38 PM on February 4, 2007


Yeah, lightning - sorry, its cold in here and my fingers are sleepy.

Pretty impressive effect.
posted by anastasiav at 10:40 PM on February 4, 2007


I haven't seen anyone mention the k-fed ad, which I thought showed he at least had a sense of humor about himself.
posted by mathowie at 10:53 PM on February 4, 2007


pretty sure that's a video overlay effect for the folks watching at home...

Is it just me, or is Prince a kind of strange and out of left field (albiet totally awesome) choice for Superbowl entertainment?
posted by stenseng at 10:54 PM on February 4, 2007


YouTube is NOT the be-all and end-all for video on the web, sheeple.

Sheeple, get it? Because we're sheep and people! It's a clever statement about how we're all followers, instead of pretentious indier-than-thou dickheads who call out the followers!

Goddammit, I wish I could be that witty, just once.
posted by Mikey-San at 10:58 PM on February 4, 2007


here's the K-Fed ad, which is my favorite.
posted by pruner at 11:02 PM on February 4, 2007


Loved the Coke/GTA ad, had never seen it.

I was surprised by the violence and darkness in a lot of the ads. Probably because I watched the game with several younger kids, but it seemed to me like ad after ad had mindless violence and kind of a dark theme. Even the GM robot ad, which was kind of cool, actually featured suicide. Weird, at least I thought so, but it seems like no one else noticed that.
posted by cell divide at 11:06 PM on February 4, 2007


Considering what a big deal they make out of them every year, the ads were amazingly bland for the most part. The coke ones were a bit creative, as was the suicidal robot. That was about it. Or maybe I just can't find advertising as entertaining as I once did. That is probably a good thing if so.
posted by weretable and the undead chairs at 11:24 PM on February 4, 2007


I guess it all makes sense, though: the US is one of the most mean-spirited countries in the world right now.

Amen. Which is why I loved the Coke GTA ad which I had never seen before. It took a sickening, violent game that I happen to adore, and turned it on its head. Great execution.
posted by KevinSkomsvold at 11:27 PM on February 4, 2007


Thanks anastasiav (for the Prince videos). I deleted my DVR copy of the game. I still remember Keith Richards and Co. sleepwalking through last years "performance" so it warms my heart to see a hometown boy make him look sad.
posted by KevinSkomsvold at 11:32 PM on February 4, 2007


1. Prince rocked.
2. The suicidal robot rocked.
3. The rat bastards who beat the Saints getting their asses kicked rocked.
posted by brundlefly at 11:37 PM on February 4, 2007


The chevy machine ad just made me sad about the state of the American car industry. When the ex-marine, flag waving, limbaugh republican, live free or die, America love it or leave it guy in my office shows up driving a Toyota because American cars suck...well it doesn't bode well for them. Purely anecdotal and off topic...

I really liked the 'But He Has Bud Light' ad myself.

As for Prince, well, he rocked. What else can you say about the perfect choice of Purple Rain in the rain?
posted by rfbjames at 11:37 PM on February 4, 2007


I really liked the idea of the truck and the balancing bridge thing - if they'd actually built the structure it'd be my favorite, hands down.

The small print in the ad said "actual demonstration", didn't it?

I was left with the distinct impression that they really did that stuff. After all, on a superbowl ad budget, it's definitely possible. Especially since they were advertising a product that is aimed at men, and is trying hard to get credibility as a work truck.
posted by Tacos Are Pretty Great at 11:53 PM on February 4, 2007


Pretty hilarious : Prince, who is now one of Jehovah's Witnesses, singing "All Along the Watchtower".
posted by spock at 11:54 PM on February 4, 2007


Is it wrong that I wanted the suicidal robot to stay dead?
posted by Tacos Are Pretty Great at 11:54 PM on February 4, 2007


Are these commercials "good", or are they "good (for a commercial)"?

Because I thought they sucked.
posted by mrnutty at 11:55 PM on February 4, 2007


Prince Pics (for the heck of it)
posted by pwedza at 12:03 AM on February 5, 2007


There is only one person in modern music who could get away with this picture, and he happens to be in it.
posted by Mikey-San at 12:35 AM on February 5, 2007


C'mon. What could be more awesome than Robert Goulett dropping in and messing stuff up? The final image of him crawling across the ceiling just about had me snorting up snacks through my nose.

Letterman/Oprah was my next favorite.

Also, seconded for the "kissing mechanics" ad coming across as homophobic.

Overall, a lackluster Superbowl with a subpar set of commercials. Alas.
posted by Joey Michaels at 12:44 AM on February 5, 2007


This has not wendelled.
posted by dhammond at 1:01 AM on February 5, 2007


Your favourite commercial sucks.

Having said that, these were MUCH more entertaining than the same 6 ads that we had on UTV here in Ireland. Sweet mother of Jesus.
posted by antifuse at 1:22 AM on February 5, 2007


as a Bears fan... and a long suffering Cubs fan, i'd like to personally thank Prince for making a very sad game somewhat kickass.
posted by tsarfan at 1:35 AM on February 5, 2007


Metafilter: Then again, I just finished watching a brand new 35mm print of Alejandro Jodorowsky's "Holy Mountain" and am probably not in the best frame of mind to comment.
posted by good in a vacuum at 2:00 AM on February 5, 2007


Why would Toyota disable the feature that lets other people put their ad on blogs for free all around the world?

Toyota: Dumbass of the Day
next to Rex Grossman
posted by tsarfan at 2:06 AM on February 5, 2007


So does anyone know where Prince's performance is available

It's on mininova, for the moment anyway, courtesy of the #EZTV folks.

I still haven't forgiven the Colts for leaving Baltimore in the middle of the night -- despite being a native Washingtonian and Redskins fan. And I was tired of hearing about Peyton Manning back in August.

You can guess how I felt about the outcome of the game.
posted by toxic at 2:36 AM on February 5, 2007


The expression on Sheryl Crow's face in those Clairol ads was priceless. It said, "fuck! I've sold out again! What do I keep doing that? Oh, it's because I have no integrity, that's why."
posted by psmealey at 4:08 AM on February 5, 2007


On the whole, this year wasn't it. Bunch of recycled storyboards pitched to cowering middle managers. Everyone's job is safe today but if the Super Bowl is the stage and time to premiere edgy concepts, "safe" is failure.

There's some kid out there who will figure this out. And someday some agency will have the balls to stand behind him or her. And a company with vision will green-light it. It won't take explosions, tits, or animals to be memorable. They'll be able to explain it in one sentence. The original sketch, brainstormed on a cocktail napkin, will be encased in a glass shrine. The day after that Super Bowl, people will be pantomiming it. A week later, a word from it will still get a laugh.

People will even forget the Raiders won.
posted by hal9k at 4:34 AM on February 5, 2007 [1 favorite]


I liked the e*Trade "finger" ad, myself. It built up, until the guy was "giving a finger to that expensive broker".

The other e*Trade ad (where the bank manager robs the customers) was a little stunning, as you may notice, at the end, that their "generic" bank is called "U.S. Bank". Uh, duh, there IS a US Bank. I do my banking there. And they rarely wear pig masks when I'm making a deposit.

Prince freaking rocked.
posted by thanotopsis at 5:01 AM on February 5, 2007


I haven't seen anyone mention the k-fed ad, which I thought showed he at least had a sense of humor about himself.

Not to piss in the cornflakes or anything, but I hate it when people use "able to make fun of themselves" as an excuse for being a famous useless person. Federline should be charged for wasting oxygen as much as Paris Hilton.
posted by XQUZYPHYR at 5:04 AM on February 5, 2007 [1 favorite]


Officials at the SuperBowl XLI press conference had warned that Prince would answer no questions, but he pimped the room by taking the small stage and saying, "Contrary to rumor, I'd like to take a few questions."

When a reporter lobbed a softball, Prince and his four-piece backup band replied with ear-shattering music, and continued to play for the next 10 minutes...

posted by Ian A.T. at 5:12 AM on February 5, 2007


Most of them were pretty weak. The Coke GTA ad was best, and the eTrade ones were pretty funny. Careerbuilder really needs to rethink its PR approach.
posted by clevershark at 5:22 AM on February 5, 2007


XQUZYPHYR: Not entirely useless. He made a fairly good heel presence on WWE RAW. I got a very Andy Kaufmann-ish-vibe form him during his short time on the show.
posted by ShawnStruck at 5:26 AM on February 5, 2007


Bookmarking this site so I can come back to it. My eyes bothered me so much last nite that the entire SB experience was basically a radio program for me.
posted by pax digita at 5:34 AM on February 5, 2007


skammer : i can't believe no one's mentioned the "updated fist bump" ad. I don't even remember who it was for, but it was face-slappingly hilarious.

Indeed. I can't wait to see the corporate frat boys, who always have to "do" the latest beer commercial when they're out at the club, slapping the hell out of each other.

Also, was any beer besides bud even advertised last night??
posted by rkent at 5:48 AM on February 5, 2007


Overall, I felt this year's crop of ads were pretty average. The biggest problem seems to be that the brand identity is getting drowned-out by the quirkiness. Being entertaining is a good thing, as long as it memorably reinforces the brand...which is, supposedly, the whole reason you're pouring those millions of dollars into the fire in the first place.

The ones that come out ahead of the game seem to be the ones with huge brand identity already, and pockets deep enough to carpet-bomb the broadcast with a ton of ads (Coke, Budweiser) And I suspect they buy-up all that air time just to deny the competition the space.

And, yeah, Prince rocked. Although I found myself in the embarrassing position of having to explain to my 14-year-old daughter who Prince was, why the stage was that weird shape, what songs he's done she might have heard. One of those "I'm really fucking old" moments.
posted by Thorzdad at 6:04 AM on February 5, 2007


When I was 10 years old, my parents took me to see Prince on the Purple Rain tour in 1985. (For some reason, they wouldn't take me to see The Jacksons, though)

Looking back on it now, for good or ill, it was probably one of the formative experiences of my young life.

All of which is to say, goddamn that half-time show was awesome.
posted by empath at 6:19 AM on February 5, 2007


All too true. The best part about our nation's annual macho male bonding and drinking ritual was the guy in the blouse.
posted by psmealey at 6:22 AM on February 5, 2007 [2 favorites]


It staggers me that some companies will spend millions to buy the time and then spend a tenth of that on the production.

Just spend $100,000 on some celebrity and at least we'll remember your ad.
posted by smackfu at 6:29 AM on February 5, 2007


The other e*Trade ad (where the bank manager robs the customers) was a little stunning, as you may notice, at the end, that their "generic" bank is called "U.S. Bank". Uh, duh, there IS a US Bank. I do my banking there. And they rarely wear pig masks when I'm making a deposit.

Huh, I didn't notice that. I use U.S. Bank as well and they suck balls.
posted by delmoi at 6:35 AM on February 5, 2007


So, uh, who won the match? There was a game on, right?

(A Brit, totally baffled by the Superbowl ad phenomenon. If they did this to the FA Cup final, I'm sure there would be riots in the streets of England.)
posted by afx237vi at 6:40 AM on February 5, 2007


"The best part about our nation's annual macho male bonding and drinking ritual was the guy in the blouse."

Huh. I changed the channel at halftime and watched Queensrÿche in concert on VH1.
posted by mr_crash_davis at 6:41 AM on February 5, 2007


The commercial that ended with all the office workers leaping to their deaths reminded me of all those office workers leaping to their deaths. Sign o' the times.
posted by breezeway at 6:42 AM on February 5, 2007


1) Prince was frackin' excellent. The absolute best half-time performer in my memory.

2) The ads, with few exceptions, were atrocious, and unamusing in the extreme (I thought the "robot suicide" ad was ghastly). Unsurprisingly, given the advertisers' view of its target audience, the spots featured bigotry (ewww! men kiss! yuck!!) joined to mealymouthed pieties (gosh, Coke and civil rights! they go together in my mind now! shame nothing's happened since '63, though...), cruelty joined to sentimentality (hey, why don't we run an ad about a human worker who loses her job because her company ships her position overseas and she kills herself, right?, but then it's all a dream, so, really, buy our product or we shoot the dog), and violence joined to witlessness (get it? 'cause it's Rock Paper Scissors? and he hit him. with a rock. in the head. and he's hurt. get it?).

Prince: A+
Ads: D-
posted by the sobsister at 6:48 AM on February 5, 2007


I think the Robot Suicide thing was just a ploy by the Robots to engender human sympathy towards them so that we'll be taken by surprise when the inevitable Robot Uprising starts.
posted by empath at 6:55 AM on February 5, 2007


(A Brit, totally baffled by the Superbowl ad phenomenon. If they did this to the FA Cup final, I'm sure there would be riots in the streets of England.)

Well, there are going to be ads there *anyway* - play stops quite often during an American Football game - so at least they're making a half-assed attempt at making them entertaining. I was watching the Superbowl on UTV here in Ireland, and sweet baby jesus was it ever irritating to see the SAME. 5. ADS. Over and over. And over. And they weren't even entertaining ads... more like a screen with the Reebok logo and maybe a slogan, and a dude doing the voiceover: "Reebok: official sponsor of the NFL". Same with Coors. Oh, and there was a Guinness ad for the 6 Nations.
posted by antifuse at 7:09 AM on February 5, 2007


I enjoyed the Garmin Map-monster deal because I love monster movies, and the Sales Genie thing because I kept waiting for the obnoxious guy with the Ferrari to get his come-uppance, only to discover that the punchline was OMG it's a real ad and that guy is the HERO of the ad!

And the robot suicide was memorable, but I think it dreamt of killing itself because it has been forced to assemble Chevys.
posted by Mister_A at 7:15 AM on February 5, 2007


I liked the "bump fists"/"slap face" commercial and was thinking that what would have made it even better was if they would have paid a couple of the players in the game to do in the game. Would have been DARN funny to see Manning running off the field after a TD and run over to Dungy with his fist out and get slapped across the face.
posted by spock at 7:24 AM on February 5, 2007


This Doesn't Ad Up - "After a forgettable slate of commercials, it's time to admit that the golden age of Super Bowl advertising is over."
posted by ericb at 7:32 AM on February 5, 2007


Does anyone else wish that Prince had sung the National Anthem, and Billy Joel had done the half-time show?
posted by orangemiles at 7:39 AM on February 5, 2007


... (though I give Coke a big thumb's up for spending $2.5 million per 30 seconds to tout Black History Month. Whatever their alterior motives, those were some great spots...

Here's the ad. Their alterior motives might be to counter the bad image they're getting in comparison to Pepsi due to this book about Pepsi opening their doors to black salesmen in the 40's. Missing from their timeline was "1950: Coca-Cola Company president toasts segregationist Georgia governor Herman Talmadge."

Prince looked great! Unfortunately I couldn't hear much because one loud party guest was making jokes about Prince's supposed lack of masculinity and we all spent the halftime trying to get him to shut up. Thanks for the youtube links, anastasiav. Although I see the debate continues over there in the comments. *sigh*

Anyway, what the heck was up with the cameras during the game? With all the money and effort is takes to put the Superbowl together, can't they figure out some way to keep rain off the lenses? How about somebody holds up an umbrella?
posted by hydrophonic at 7:41 AM on February 5, 2007


Peyton Manning could be the biggest goober* among Super Bowl quarterbacks. After a quick look at the list, I'd say the competition includes Billy Kilmer, Terry Bradshaw, Jim Plunkett, Jim McMahon, and Jeff Hostetler.

* Not intended as an insult to either Mr. Manning or Goobers.
posted by kirkaracha at 7:42 AM on February 5, 2007


I liked the votevets.org ad - but I don't think it ran nationwide. Also really liked Robert Goulet.
posted by candyland at 7:51 AM on February 5, 2007


I agree with several posters above about the Sales Genie spot... it was terrible, simply terrible. How did they cobble together 2.5 million for an ad?

I think it would be great if someone used the Superbowl as a venue for a fake ad. You go to salesgenie.com and it looks real and when you try to use it it pops up and says "Do you REALLY think there's a website full of people to sell to? Do you think it's that easy?"

Then redirect you to a new cutting edge Customer Relationship Management product. Worldwide launch. Ta-dah!

I'm not going to visit, but isn't Sales Genie basically a mailing list service?

Sales Genie. Blech. Next time you pay $2.5 mil for a commercial, pay a proper ad agency a tenth of that to give you a decent name and image.

Does anyone else wish that Prince had sung the National Anthem, and Billy Joel had done the half-time show?
posted by orangemiles at 9:39 AM CST on February 5


No, and I can't imagine why you would, either. I like Billy Joel, but from what I saw, last night wasn't his night, and Prince shined like a beacon on a stormy night.

kirkaracha: McMahon wins any negative SB quarterback comparison you can muster. The guy was a buffoon. Average athlete. Egomaniac.

We ain't here to start no trouble, we're just doing the Superbowl Shuffle.
posted by Ynoxas at 7:57 AM on February 5, 2007


Anything created for mass American appeal = lame.

Subtle, clever, sexy and really funny ads never see the light of day in the U.S.

You would never see an ad like this in the U.S. (except maybe on a clip show).
posted by wfc123 at 8:21 AM on February 5, 2007


I hate to be jump on the bandwagon here, but I have to agree with everyone who's said that Prince was amazing. Because he was.

The commercials were quite lackluster this year. What the hell was that ad for the guy with the blonde and the red sports car going into the office making $3 mil in trades etc? I laughed a lot at that one and then realized that it might have been for real...
posted by ob at 8:31 AM on February 5, 2007


kirkaracha:

You forgot about Brett Favre! One of the goobiest goobers ever to goob! Also a first-rate ball-chucker in his prime. His goobriciosness makes Manning look all Choate and stuff by comparison.
posted by Mister_A at 8:42 AM on February 5, 2007


Here's a bunch of the ads and a few rejects. Apologies if this was already posted.
posted by Mister_A at 8:48 AM on February 5, 2007


Superbowl XLI Ad Showdown.
posted by ericb at 9:17 AM on February 5, 2007


Am I just bad w/ ctrl-f or is it true that no one has commented yet on the first moments of the blockbuster spot that begins with a view of a rabbit and guinea pig (?) from the back. For the first few moments, the viewer is given the impression that the bunny is furiously pleasuring himself. That surprised me. (turns out he's 'mousing' with a mouse)
posted by Dr. Boom at 9:26 AM on February 5, 2007


One ad you didn't see- the guy from MySuperProposal.com didn't get the on-air proposal of his dreams.
posted by ThePinkSuperhero at 10:09 AM on February 5, 2007 [1 favorite]


Prince looked great! Unfortunately I couldn't hear much because one loud party guest was making jokes about Prince's supposed lack of masculinity and we all spent the halftime trying to get him to shut up.

OMG, I think we were at the same party!

No, not really- our asshole was a girl.
posted by ThePinkSuperhero at 10:12 AM on February 5, 2007 [1 favorite]


I enjoyed "Combos: What Your Mother Would Feed You If Your Mother Was A Man". Although, now I have to deal with the fact that my mother is a man.
posted by ThePinkSuperhero at 10:15 AM on February 5, 2007 [2 favorites]


Does anyone else wish that Prince had sung the National Anthem, and Billy Joel had done the half-time show?

You are a bad person and should be medically evaluated.
posted by dame at 10:23 AM on February 5, 2007


I agree with several posters above about the Sales Genie spot... it was terrible, simply terrible.

It was terrible. It was as bad as any late night local ad spot I have ever seen. But was it really much worse than the GoDaddy.com ad? Fuck. Everybody loves marketing? Tits and ass and guys holding up scorecards none of which as anything to do with anything? I lost about 25 IQ points just watching that... and they played it at least twice!

I swear to Christ, Idiocracy is not 500 years off for our society.... it's probably less than 10.
posted by psmealey at 10:26 AM on February 5, 2007


I enjoyed the appearance of reality TV hoe Trishelle (of Real World Las Vegas fame) in the GoDaddy ad. It was so fast you might have missed it. I mentioned this to my couch buddy at the party, and they said, wouldn't you feature someone like that a little more obviously? I said, whoa; she may be a "famous" random hoe, but she still a hoe.
posted by ThePinkSuperhero at 10:51 AM on February 5, 2007 [1 favorite]


If you thought one mildly homophobic ad was cute, wait till you see the whole series, which culminates with a metaphoric gay-bashing.

I'm not kidding.
posted by dhartung at 11:46 AM on February 5, 2007


*snickers*
posted by breezeway at 12:36 PM on February 5, 2007


I enjoyed the appearance of reality TV hoe Trishelle (of Real World Las Vegas fame) in the GoDaddy ad.

And the guys from American Chopper, which makes two ads this year they were in. Crazy.
posted by smackfu at 12:39 PM on February 5, 2007


Seth Stevenson of Slate summed up my feelings on the GM robot spot perfectly:

A robot in a GM assembly plant drops a screw. As a result, he's fired. He tries to make do with menial jobs, but he remains miserable. In the end, he jumps off a bridge. Thoughts: Haven't a lot of actual human auto workers been laid off lately? Are they meant to laugh when, at the end of the ad, the robot wakes up to realize this was just a bad dream, and that he still has his job so he doesn't need to commit suicide after all? Whew, thank goodness things worked out for you, robot!
posted by metaplectic at 12:46 PM on February 5, 2007


The ones I actually found pretty funny (in no particular order):

Bud Light - Rock Paper Scissors
Emerald Nuts - Robert Goulet
Nationwide - K-Fed
T-Mobile - Charles Barkley / Dwayne Wade
Blockbuster - Using the mouse
posted by chundo at 12:48 PM on February 5, 2007


violence in superbowl ads.
posted by delmoi at 7:20 PM on February 5, 2007


(A Brit, totally baffled by the Superbowl ad phenomenon. If they did this to the FA Cup final, I'm sure there would be riots in the streets of England.)

This would be more of a shocker if Euro football fans didn't already have a tendency to riot for no apparent reason.
posted by chrominance at 7:34 PM on February 5, 2007


> You would never see an ad like this in the U.S. (except maybe on a clip show).

Oui.

Oui. Oui... Oui! OUI!
posted by NewBornHippy at 9:00 PM on February 5, 2007


How did the superbowl ads look to a paranoid liberal obsessed with the Iraq war?

The New York Times has the answer.
posted by metaplectic at 9:19 PM on February 5, 2007


favorite quote:

Then, too, there was the unfortunate homonym at the heart of a commercial from Prudential Financial, titled “What Can a Rock Do?”

The problem with the spot, created internally at Prudential, was that whenever the announcer said, “a rock” — invoking the Prudential logo, the rock of Gibraltar — it sounded as if he were saying, yes, “Iraq.”

posted by metaplectic at 9:22 PM on February 5, 2007


The Robert Goulet ad nearly killed me, I was laughing so hard.
posted by kayjay at 9:55 PM on February 5, 2007


I was busy watching puppy bowl and the alternate universe version of the superbowl (Bears 14 - 0).
posted by Smedleyman at 10:10 PM on February 5, 2007


Oh, and I just watched the director's cut of the GoDaddy ad... that main girl they have in the ad is... icky.
posted by antifuse at 1:31 AM on February 6, 2007


meh, they took down the Prince videos!!! >:(
posted by Dantien at 9:54 AM on February 7, 2007


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