In support of the measure, some local business owners have pledged to prohibit the use of the word in their establishments.
Such views are founded in an ignorance of the history and the nature of language, and they must be listed in a long line of vain attempts throughout written history to ban the use of words that offend. I do not know of a single recorded instance of a word that was truly driven out of usage by fiat. The most that one can do is drive a word underground — whereupon its taboo status lends it more power rather than less power, rather like the cultural prestige that was conferred upon drinking alcohol by the Volstead Act.
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