Red in the red
March 6, 2007 11:39 AM Subscribe
Is the rise of philanthropic fashionistas decked out in Red T-shirts and iPods really the best way to save a child dying of AIDS in Africa? One year into the "save the world by shopping" initiative championed by Bono, Steven Spielberg and Chris Rock, and the bill is right at $100 million - and so far, Red has only raised about $18 million. Nonprofit watchdogs worry about a backlash. Red's CEO replies, "this marketing would have been spent anyway, on other product lines. It never would have been (nor will it ever be) given to the Global Fund."
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