"[Chairman Howard] Schultz also insisted Wednesday that Starbucks will not back down from its growth plan, which calls for eventually having 40,000 stores worldwide, up from around 14,000 today."*I think it's all a ploy so that he can meet Paul McCartney. ;)
In other words, "Hey yeah. It sucks. But its suckage is consistent! And other things aren't." Which is the same kind of logic as, "Sure, poop isn't a tasty thing to eat. But at least it's consistent. I can't always count on other things I eat to be good so at least I know I'll get the same thing when I eat poop."I've got to get me some of this B+ poop you speak of.
"And in Italy, the epicenter of European coffee culture, the notion that the locals will abandon their own 200,000 coffee bars en masse for Starbucks strikes many as ludicrous. For one, Italian coffee bars prosper by serving food as well as coffee, an area where Starbucks still struggles. Also, Italian coffee is cheaper than U.S. java and, say Italian purists, much better. Americans pay about $1.50 for an espresso. In northern Italy, the price is 67 cents; in the south, just 55 cents. [Chairman Howard] Schultz insists that Starbucks will eventually come to Italy. It'll have a lot to prove when it does. Carlo Petrini, founder of the antiglobalization movement Slow Food, sniffs that Starbucks' 'substances served in styrofoam' won't cut it. The cups are paper, of course. But the skepticism is real." *
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posted by boo_radley at 10:14 AM on March 22, 2007