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This one might suck too.
March 22, 2007 3:42 PM   Subscribe

Think this year's Super Bowl commercials sucked? MyBowlAd.com thinks so too. Three guys set up the website to raise $3 million for a 30 second Super Bowl 2008 commercial spot featuring the companies who purchase air time (in seconds). Oh yeah, it'll star "Internet celebrities," with the One Red Paperclip guy and Scotty and Fiddy on board. Could we have another Million Dollar Homepage on our hands?
posted by c:\awesome (18 comments total) 2 users marked this as a favorite

 
Wow. That's going to make for a really bad super bowl commercial.
posted by (bb|[^b]{2}) at 3:46 PM on March 22, 2007


I like a good joust, I like a good windmill, but dang-- can't THREE MILLION FRIGGING DOLLARS be better spent on the homeless, or new ST:TNG uniforms for Guatemalan she-males, or something?
posted by Dizzy at 3:48 PM on March 22, 2007



NFL gets final approval of all ads. So going in you know this ad will not be anything funny, clever, or inventive- in other words something NOT homogenized into something safe or dumbed-down (like all American ads are nowadays).
posted by wfc123 at 3:57 PM on March 22, 2007


yeah, there is nothing at all saying they have to take the ad... hell they didn't play the marriage proposal so why would they play something that might be even the slightest critical of anything connected to the spectacle.
posted by edgeways at 4:00 PM on March 22, 2007


Tried before, but failed: My Super Proposal.

However, Rand Fishkin did air his commercial locally on Seattle's KSTW.
posted by ericb at 4:00 PM on March 22, 2007 [1 favorite]


Or, what edgeways said
posted by ericb at 4:02 PM on March 22, 2007 [1 favorite]


PETA has tried a few times as well
posted by edgeways at 4:03 PM on March 22, 2007


This is pretty stupid, IMO. The million dollar homepage was interesting for months and people who managed to position pixels well might have ended up making their money back.

A 30 second spot means they'll be charging $100k per single second frame, which no one will be able to decipher or click on.

But who knows, I thought the Million Dollar homepage was idiotic when I first saw it too.

(Of course, since then the internet has become littered with Million Dollar Homepages that died)
posted by delmoi at 4:09 PM on March 22, 2007


I prefer my Guatemalan she-males in TOS uniforms, thanks.
posted by nebulawindphone at 4:10 PM on March 22, 2007


Okay, time for a little math here.

30 seconds during the Super Bowl costs $2.7 million, according to MyBowlAd.com, but let's round up to $3 million like they did.

$3 million divided by 30 seconds equals $100,000 per second.

American television is recorded and broadcast at 30 frames per second.

$100,000 per second divided by 30 frames per second equals $3333.33 per frame.

$3333.33 per frame divided by 50481 MeFites equals $0.066 per MeFite.

Subliminal microprinted shout-outs for everybody!
posted by Faint of Butt at 4:10 PM on March 22, 2007


(Okay, they're not selling frames, they're selling placement in the ad. Still retahded). And are they going to refund the money if it doesn't succeed?)
posted by delmoi at 4:11 PM on March 22, 2007


$100,000 per second divided by 30 frames per second equals $3333.33 per frame.

Oh man, am I on crack? I was thinking $100k/frame. Duuuur.

By the way, remember that superbowl add for the sales-management website? It reminded me of a software ad from the 80s or something. I love that someone spent $2 million on ad add and probably less then $10k on production.
posted by delmoi at 4:15 PM on March 22, 2007


Maybe we can divide it by fields too, and make it twice as cheap.
posted by nathancaswell at 4:41 PM on March 22, 2007


So it's an ad, made up of different smaller ads? Yeah that will suck.

Unless... wouldn't it be absolutely great if the internet companies who buy into this are all porn brokers? Ideally ones with really innocuous names, that won't send up any red flags to the Superbowl officials who approve the ads.

Then on the big night, the ad runs, nobody thinks much of it, but when they decide to check out some of the URLs, they are greeted with something a bit more shocking than Janet's pierced nipple.

If we can make that happen, I'll be totally on board with this idea.
posted by quin at 4:51 PM on March 22, 2007


Here's an idea for our commercial:

SCENE: A noisy, dimly-lit, crowded bar. Two patrons are discussing why they prefer MetaFilter.

JONMC: I like MetaFilter for its rich, full-bodied peeing elephants.

STAVROS: Nah, MetaFilter's best feature is Ceiling Cat won't fill you up like those other websites.

JONMC AND OTHERS: (Shouting) Peeing elephants!

STAVROS AND OTHERS: (Shouting) Ceiling Cat!

Suddenly the entire room erupts into a bar brawl with every possible cliche--a chair breaking over someone's head, tables flipping over, along with cuts of all sorts of ridiculous fights--a Hare Krishna wresting a nun, two sports mascots fighting, girls wrestling in mud, etc.

Cut to a beauty shot of a glass of beer being poured in front of a computer displaying the MetaFilter home page.

VO: Whether you're comparing someone to Hitler or just threatening to cut off your hand, there's only one choice for wasting time at work. MetaFilter. The Community Weblog.

Suddenly QUONSAR bursts through the image.

QUONSAR: I have a fish! In my pants!

(Fade to black)
posted by fandango_matt at 4:52 PM on March 22, 2007 [3 favorites]


Wouldn't we be better off sending our $3M around a single message. The positive idea would be that we pick an item that would benefit mankind and pay to advertise that. The quirkier idea would be to advertise the Montgomery Flea Market.
posted by drezdn at 7:02 AM on March 23, 2007


Suddenly the entire room erupts into a bar brawl with every possible cliche

And MetaFilter's very own Adam Savage will do a follow-up MythBusters show on about the veracity of every bar brawl cliché.
posted by ericb at 8:43 AM on March 23, 2007


Suddenly the entire room erupts into a bar brawl with every possible cliche--a chair breaking over someone's head, tables flipping over, along with cuts of all sorts of ridiculous fights--a Hare Krishna wresting a nun, two sports mascots fighting, girls wrestling in mud, etc.

When did MetaFilter turn into Family Guy?
posted by DevilsAdvocate at 12:29 PM on March 23, 2007


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