Historically, some whole-grain products were more expensive because they were specialty items produced in smaller quantities. A 2001 ERS study found that the average supermarket price for whole-wheat or whole-grain bread in 1999 was $1.38 per pound, versus $1.15 for nonwhole-grain bread... A more recent ERS analysis puts the average cost of whole-grain/whole-wheat bread at $1.99 per pound in 2003, versus $1.66 per pound for white bread.Also, wheat didn't depend for its sale on competitive pricing as much as white bread, and another factor is that there are rarely store generics available for wheat bread, while there are for white.
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WELL DUH!
posted by ZachsMind at 8:12 AM on March 27, 2007