Historically, some whole-grain products were more expensive because they were specialty items produced in smaller quantities. A 2001 ERS study found that the average supermarket price for whole-wheat or whole-grain bread in 1999 was $1.38 per pound, versus $1.15 for nonwhole-grain bread... A more recent ERS analysis puts the average cost of whole-grain/whole-wheat bread at $1.99 per pound in 2003, versus $1.66 per pound for white bread.
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