And so on. By the way, as far as I can tell, everything in the memo is accurate. I also think the executives were very well served by the document; they did indeed stick to their message and they got pretty much the story they wanted. This was also, as it happens, the story I wanted--or was it just the story I thought I wanted because I was so effectively spun by Microsoft's PR machine? The mind reels...
April issue of Wired, which went on sale this week. The cover, as you may have heard, is a technically ambitious exercise in mylar-craft featuring Jenna Fisher ("Pam" from The Office) in a business suit carrying a sign that says "Get Naked and...". Lift the mylar sheet and she's taking her own advice.
I'm Wired's research editor, and I wanted to address Ribble's question and Microsoft's suggestion in the memo that Microsoft would see a copy of the story before publication. It's simply not true.
Wired has a rigorous fact-checking process, in which our researchers contact every source in a story to verify all facts. For that reason, sources may glean what the story is about from the sorts of questions they are asked, but our policy is clear: we do not share copies of stories with sources prior to publication, period.
If you have any other questions, feel free to contact me.
-Joanna Pearlstein, Research Editor, Wired
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