April 4, 2007 6:35 AM Subscribe
NBA star challenges the industry with a $15 sneaker. Knicks point guard Stephon Marbury skipped the typical endorsement deals and teamed up with retailer Steve & Barry's to promote his "Starbury" basketball sneakers. What makes them so special isn't as much the design or even the name attached to the shoe, but Marbury's idea to sell them for $14.98. And far from just a product endorsement, Marbury is putting his money where his feet are. In addition to waiving endorsement fees and only receiving a percentage of actual sales, Marbury has also worn the shoes on the court since the start of the 2006 NBA season, and both the shoe- and Marbury- have held their own against a shoe ten times its price.
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