June 20, 2007 8:26 AM Subscribe
"Sense your customer's eyes from up to ten metres." Xuuk's eyebox is a long-range an eye-counting video camera. The device "simply shines a beam of IR light and counts how many times it sees redeye in the ensuing images, indicating that the subject was looking right at the camera". "We decided not to incorporate iris scanning," says inventor Roel Vertegaal. "We don't need to know the identity of the people looking at the ad. That's for other companies to do. And when that happens, we're happy to tag along, but we're not interested in moving in that direction if it's not necessary." Note: Some sites imply that Google is partnering with Xuuk, but that is a mistake. The device simply mimics Google's highly successful business model.
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