Everything is not what seems, and Chema Madoz (Madrid, 1958) is in charge to put it in evidence. Hidden between the routine character new worlds arise. New dimensions that of the hand of the metaphor alter the perception of the immediate reality. The absurd one, the paradox, humor - by what gregería- does not meet to it in the study of the photographer. The idea initiates its process of overcoming of the object and establishes a descontextualización Dadá. The irony with which Madoz assaults reconocibles models establishes a relation with the spectator who leads to him by the ways of a universal parallel.
… the photographies are not single the reflection of which it was there (a luck of portable memory), - Fernando comments to us I also castrate have to do with the conscience of the disappearance…
… in his photographic metaforizaciones he frames things of a singular symmetry or causes that we pay attention to simple displacements, in points of view that modify the real thing…
Cristian Caujolle emphasizes that in the work of Madoz it is articulated by deceptive objects that behind their habitual appearance, the one that we recognize (on, a glove, a match, a cane, a balance, a pencil, etc.), because are to us familiar, hide a surprise that produces a new sensation that it prevents to consider the photographies like dead natures.
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