July 5, 2007 9:07 PM Subscribe
So amazon.com has 1.06 million pre-orders (scroll down the page to see the "Muggle Counter on the right side) in (even though the press is hilariously reporting that as 1.6 million - go figure) for the seventh and final Harry potter book with two weeks to go before the release date - and yes, that means amazon is selling almost 10% of the 12 million book first printing by itself. However, if you think that amazon is swimming in cash, you'd be wrong. Apparently Jeff Bezos decided to sell the book at no profit and throw in free shipping to boot. This is not just a one time strategy though, apparently Amazon "sacrifices $600 million in shipping revenue each year" just to keep it's customers loyal. Bezos also noted in the same press conference that "platform sandals...make my calves look really good".
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