Low Cost Media and Distribution || High Impact Message Delivery
July 11, 2007 2:40 PM
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"Why should candidates, or issue groups, spend millions on traditional advertising when they can generate hundreds of thousands of hits from simply uploading a video? Take, for example, the Hillary Clinton campaign's use of a
Soprano’s spoof to unveil a campaign theme song....she generated a stunning amount of favorable press and television coverage (not to mention millions of dollars worth of free advertising)."
* A well produced video distributed on the Web can have great impact. For example, in a
dispute last year a United Steelworkers union video forced Goodyear back to the bargaining table. A
new video produced by the International Association of Firefighters
may have impact on Rudy Guiliani's campaign for President. "...[The video's] release on the Internet hints at a broadening effort to spread [the union's] dim assessment of the Mayor and has already drawn comparisons with the campaign by the
Swift Boat Veterans for Truth against John Kerry in 2004."
*
posted by ericb (52 comments total)
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One wonders what other videos, such as 'Crush on Obama' [Risqué YouTube Song Takes Obama Campaign by Surprise], will potentially have impact on politics and public discourse in general -- not only here in the States, but worldwide (as seen by videos posted by Al-Qaeda, etc.).
posted by ericb at 2:49 PM on July 11, 2007