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Of course it's an ad for Ray Bans, no need to revisit that...But wait, there's more!
July 17, 2007 6:49 AM   Subscribe

Sequel to Guy Catches Sunglasses With Face It wasn't too long ago that we had a look at Guy Catches Sunglasses With Face. Here is the sequel, Bobbing For Glasses. Both videos are from artist Ben Kaller, who has worked on most of Spike Jonze' best stuff, among other things. His brother Jeremy Kaller is also a talented director, who recently released a a documentary about the progressive recycling scene in San Francisco.
posted by poppo (23 comments total) 2 users marked this as a favorite

 
What a wonderful viral marketing video.
posted by goodnewsfortheinsane at 6:55 AM on July 17, 2007


YT comment:

Machinat1on (14 hours ago)
There were midgets in the buckets putting the glasses on their heads.
posted by goodnewsfortheinsane at 7:00 AM on July 17, 2007


RAYBANHAMMER!
posted by flapjax at midnite at 7:02 AM on July 17, 2007


jes' kiddin'. I've linked to ads myself now and again...
posted by flapjax at midnite at 7:03 AM on July 17, 2007


"artist"?

I don't object to artists making money. I don't even object to artists working in marketing departments. But out and out trying to trick people into watching your commercial isn't art. Well, it's con art.
posted by DU at 7:40 AM on July 17, 2007


My guess is they have the stacks of glasses already setup at the bottom of the bucket.
posted by furtive at 7:43 AM on July 17, 2007


Produced by Steve "Loser"/"Winner" Hanft.
posted by progosk at 7:44 AM on July 17, 2007


My guess is they have the stacks of glasses already setup at the bottom of the bucket.

Nooooh! D'ya think? But actually it's: legions of trained shrimp. About 20 to 30 in each bucket. After the shoot there was a nice barbecue.
posted by flapjax at midnite at 7:46 AM on July 17, 2007


I'd like to change my answer: More like CON artist, amirite?
posted by DU at 7:49 AM on July 17, 2007


probably should have stopped at "Of course it's an ad for Ray Bans, no need to revisit that..."

but i don't mind cos it gives me a very weak excuse to post this: and i don't think its viral
posted by criticalbill at 7:49 AM on July 17, 2007


I don't care that it's advertisement. I think it's funny.
Not as funny as the first tho but I like the concept as much.
posted by zenzizi at 7:50 AM on July 17, 2007


btw what do shrimp eat at a barbeque?
posted by criticalbill at 7:50 AM on July 17, 2007


btw what do shrimp eat at a barbeque?

Two guys in Ray Bans, of course.
posted by flapjax at midnite at 7:54 AM on July 17, 2007


Cool if there's no video editing tricks involved.

Otherwise it's just pointless... That's pointless on a par with having just read Nietzsche after your girlfriend left you.
posted by humblepigeon at 8:07 AM on July 17, 2007


That's pointless on a par with having just read Nietzsche after your girlfriend left you.

You sure you have the order of events correct?
posted by maxwelton at 8:10 AM on July 17, 2007


But out and out trying to trick people into watching your commercial isn't art.

What's the trick exactly? You just said you had no objections to commercially produced art. He (presumably) got paid to make a video and put it on YT. So, because there isn't a RayBans logo in the video itself, it changes the content of the art? And because of this, you no longer agree he is an "artist"?

I mean, I can see when someone objects to using the term artist when commercial work is involved, but your point is lost on me. What does it matter if the commerically is overtly commerical or not? And what does that have to do with whether it is "good" or not?
posted by poppo at 8:16 AM on July 17, 2007


commerically is overtly commerical
commercial is overtly commercial :)
posted by poppo at 8:17 AM on July 17, 2007


This has a McDonalds "desperate to seem cool" feel about it.
posted by rachsumat at 9:45 AM on July 17, 2007


I'm going out right now to carve NEVER HIDE into the wax of my kookboard!
posted by dontoine at 4:09 PM on July 17, 2007


You'll notice that the camera never pulls back to show you underneath the table all the way through a "bob" - you may see it at the beginning or the end, but not beginning to end. As soon as the camera pans up or zooms in, an assistant sneaks under, then reaches up through a hole in the table and the bottom of the bucket to place the pre-arranged stacks of glasses on their faces. A rubber glove glued to a hole in the bottom of the bucket with water-tight cement makes this possible. This is why the video started out with the buckets already filled with =soapy= water, rather than clear... can't see the glove at the bottom.

Not a very good illusion. I liked the other video with the glasses-catching, though, that was a clever trick.
posted by Slap*Happy at 6:06 PM on July 17, 2007 [1 favorite]


Uhm... when those two guys in labcoats were doing fireworks displays with mentos and cocacola, were they on the payroll for either mentos or cocacola?

There's Viral Marketing and there's Something Really Cool. Sometimes Viral Marketing happens to use Something Really Cool to get your attention, and that's all well and good but not necessarily well-intentioned.

A very long time ago, pies were made on pieplates that were fashioned by some guy named Frisbie, and he had his name bevelled into the bottom of every metallic pan. After they ate the Frisbie Pie, college students found by chance that if you threw a pie plate with a wrist flick, it flew in the air, and with some practice one could control its intended direction and distance to some degree.

For people in the 1800s, that was Something Really Cool. Mister Frisbie didn't anticipate that happening, but he'd put his name all over the pie plate, so the name kinda stuck. However, his pie company folded in the 1950s, having not profitted from the coolness of their something. Instead, young upstarts over half a century later would patent the word "FrisbEb" (note the one letter difference from the original name) and made a mint through the toy company Wham-O.

The rest, as they say, is history.

The moral of this story? When Something Really Cool begins to start being Viral Marketing, it begins to stop being Something Really Cool.
posted by ZachsMind at 6:33 PM on July 17, 2007


ew...

I meant "over half a century later" from the 1800s, meaning the 1950s, (about the) same time the pie company folded. The way I worded it before it sounds like Wham-O just started. LOL. Also "FrisbEb" was an obvious and embarrassing typo. I'm on pain killers due to an ear infection. I apologize. Shoulda been "BeLzEbUb." I'm sorry for any inconvenience this may have caused you.
posted by ZachsMind at 6:45 PM on July 17, 2007


My thoughts, exactly, Slap*Happy. And the shaky camera work disguises the professional editing and makes it look like one take.
posted by weapons-grade pandemonium at 10:01 PM on July 18, 2007


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