Sure, Blue Monday's lozenge-cut sleeve cost so much to print that the label actually lost more money the more copies they printed. But even that isn't bad business. It's an investment in mystique, and a bold statement that lavish elegance counts more than profit. "Some make money, others make history," is how Tony put it.an investment in mystique
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RIP.
posted by Astro Zombie at 1:45 PM on August 10, 2007 [1 favorite]