Coca-Cola stays ahead of the curve.
March 15, 2001 7:22 AM Subscribe
Coca-Cola stays ahead of the curve. [NY Times, requires free subscription.] Facing increased criticism over commercialism in public schools, Coke vows to change its policies away from blatant advertising and strictly offering sugar-sweetened drinks. Most notable is a potential end to the "Cola Wars" of exclusive contracts with school districts. But with Pepsi following close behind [see end of Post article], is this really a landmark moment, or an attempt to stave off criticism while still branding the available target audience of teenagers?
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