In the first version, Joe Britt, one of our founders, told me to make the low battery sound "as horrifying as possible," which I did, all tritones and nasty harmonics. But people were actually frightened by the abrupt noise of the [alert], and so didn't understand it meant "plug me in!" The second time around, I wanted to make the alert more onomatopoetic and came up with this, now universally known as [sad clown]. I have been told that new users have associated "sad clown" with "low battery" on the very first listen, which I count as a personal triumph.
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