Warning: This is an ad
August 31, 2007 6:15 PM Subscribe
Gorilla marketing! This is an ad.
I am so confused. My fiance is equally as confused.
We were talking today about how ads aren't really about the immediate, but a continual association of product to emotion.
I am not sure why the people at Cadbury want me to associate their chocolate with being very very VERY confused, but there you go.
posted by FritoKAL at 6:24 PM on August 31, 2007
We were talking today about how ads aren't really about the immediate, but a continual association of product to emotion.
I am not sure why the people at Cadbury want me to associate their chocolate with being very very VERY confused, but there you go.
posted by FritoKAL at 6:24 PM on August 31, 2007
Pepsi... Tradmarked Cadbury Purple!?
posted by loquacious at 6:25 PM on August 31, 2007
posted by loquacious at 6:25 PM on August 31, 2007
I'd rather buy chocolate from this guy
posted by OrangeDrink at 6:25 PM on August 31, 2007 [2 favorites]
posted by OrangeDrink at 6:25 PM on August 31, 2007 [2 favorites]
I liked. I liked alot.
But I'm not going to buy the product.
posted by wires at 6:26 PM on August 31, 2007
But I'm not going to buy the product.
posted by wires at 6:26 PM on August 31, 2007
As I understand it, they don't care what you associate the product with, just that you become familiar with the brand. So when you are looking at a row of chocolate bars, that familiarity subconsciously directs you to choose theirs. That's why they repeat the same annoying commercial several times in the same show. They don't care that they are annoying the hell out of you, they are counting on the subconscious effect.
The perplexing commercials are intended to get you thinking about the why, and hopefully who. If they actually succeed to the point of making you repeat the brand name out loud or online, that's complete success.
posted by Manjusri at 6:36 PM on August 31, 2007
The perplexing commercials are intended to get you thinking about the why, and hopefully who. If they actually succeed to the point of making you repeat the brand name out loud or online, that's complete success.
posted by Manjusri at 6:36 PM on August 31, 2007
Cute concept, but closeups of primate faces always put me off my appetite. This includes humans.
(I almost typed that as primate facie, and I've never even thought about studying law. Disturbing.)
posted by darksasami at 6:41 PM on August 31, 2007
(I almost typed that as primate facie, and I've never even thought about studying law. Disturbing.)
posted by darksasami at 6:41 PM on August 31, 2007
3/4 of the way in and I'm still thinking ,"Gorilla getting a blowjob? What are they selling? I just may buy it."
posted by Cat Pie Hurts at 6:50 PM on August 31, 2007 [1 favorite]
posted by Cat Pie Hurts at 6:50 PM on August 31, 2007 [1 favorite]
Uncandy Valley
posted by hal9k at 6:54 PM on August 31, 2007 [3 favorites]
posted by hal9k at 6:54 PM on August 31, 2007 [3 favorites]
I thought it was great.
A couple of thought's I'm to lazy to cohere into paragraph form:
1) There has been a recent sort of explosion of 'gourmet' consumer food products. Kettle cooked potato chips, organic everything, etc.
2) This has definitely hit the chocolate industry. From noka on down, you see an emphasis on purity, exceptionally. And so on. Recently I've noticed Hershey's 'cocoa reserve' chocolate bars in the checkout isle. They're twice as expensive as regular chocolate bars (but do taste better, IMO). A lot of the 'gourmet' chocolate is dark chocolate.
3) I think this is an attempt to play off that disparity by trying to indicate a higher quality of milk (it's "dairy") in milk chocolate.
4) A lot of this (IMO) is due to rising income inequality, as higher middle class people have much more disposable income to spend on junk food that pretends to be classy.
posted by delmoi at 7:04 PM on August 31, 2007 [2 favorites]
A couple of thought's I'm to lazy to cohere into paragraph form:
1) There has been a recent sort of explosion of 'gourmet' consumer food products. Kettle cooked potato chips, organic everything, etc.
2) This has definitely hit the chocolate industry. From noka on down, you see an emphasis on purity, exceptionally. And so on. Recently I've noticed Hershey's 'cocoa reserve' chocolate bars in the checkout isle. They're twice as expensive as regular chocolate bars (but do taste better, IMO). A lot of the 'gourmet' chocolate is dark chocolate.
3) I think this is an attempt to play off that disparity by trying to indicate a higher quality of milk (it's "dairy") in milk chocolate.
4) A lot of this (IMO) is due to rising income inequality, as higher middle class people have much more disposable income to spend on junk food that pretends to be classy.
posted by delmoi at 7:04 PM on August 31, 2007 [2 favorites]
I kept seeing his nostrils flare and thinking: "man, when are they gonna give that poor monkey his damn chocolate bar" - then they lost me with the drumming, meh.
posted by jkaczor at 7:12 PM on August 31, 2007
posted by jkaczor at 7:12 PM on August 31, 2007
delmoi - There was a very interesting special on the Discovery Times channel a couple of months ago called "The Chocolate Wars" which focused primarily on the rivalry between Hersheys and Mars, but it also touched on the new market for "gourmet chocolates".
posted by Poolio at 7:17 PM on August 31, 2007
posted by Poolio at 7:17 PM on August 31, 2007
Perhaps the chocolate has mild hallucinogenic properties?
posted by blue_beetle at 7:47 PM on August 31, 2007
posted by blue_beetle at 7:47 PM on August 31, 2007
the animation was good but it was not worth it because I was subjected to the work of Phil Collins.
posted by Mayor Curley at 8:25 PM on August 31, 2007 [1 favorite]
posted by Mayor Curley at 8:25 PM on August 31, 2007 [1 favorite]
that damn dirty ape can whail
posted by cowbellemoo at 8:54 PM on August 31, 2007
posted by cowbellemoo at 8:54 PM on August 31, 2007
Okay... guy in a monkey suit with an animatronic head pretending to play drums for... chocolate. Not fpp material, in my opinion.
posted by Hargrimm at 9:01 PM on August 31, 2007
posted by Hargrimm at 9:01 PM on August 31, 2007
This is cooler than fuck.
This is as cool as ice cream, dry socks, and Led Zeppelin combined.
Truly impressive how the eyelids blink and the nostrils flare slightly. The "tell" that it's a guy-in-a-suit is of course that a gorilla could not move its neck and head around like that.
As a Bigfoot skeptic, I'm also impressed with this demonstration of just how good ape-suit technology can be. For many years, advocates of the Patterson - Gimlin Bigfoot film have been claiming that "in 40 years no one has produced an ape suit equivalent to what we see in the Patterson film". That this claim is nonsense is well demonstrated here.
Also, gorillas are cooler than Phil Collins.
posted by Tube at 9:04 PM on August 31, 2007 [1 favorite]
This is as cool as ice cream, dry socks, and Led Zeppelin combined.
Truly impressive how the eyelids blink and the nostrils flare slightly. The "tell" that it's a guy-in-a-suit is of course that a gorilla could not move its neck and head around like that.
As a Bigfoot skeptic, I'm also impressed with this demonstration of just how good ape-suit technology can be. For many years, advocates of the Patterson - Gimlin Bigfoot film have been claiming that "in 40 years no one has produced an ape suit equivalent to what we see in the Patterson film". That this claim is nonsense is well demonstrated here.
Also, gorillas are cooler than Phil Collins.
posted by Tube at 9:04 PM on August 31, 2007 [1 favorite]
I liked it. Cadbury Crunchies (milk chocolate over a honey comb center) are about the best thing on the planet.
posted by vronsky at 9:29 PM on August 31, 2007
posted by vronsky at 9:29 PM on August 31, 2007
It's all been a pack of lies.
posted by dhammond at 10:06 PM on August 31, 2007 [2 favorites]
posted by dhammond at 10:06 PM on August 31, 2007 [2 favorites]
I saw what you did (there).
posted by emelenjr at 10:27 PM on August 31, 2007 [1 favorite]
posted by emelenjr at 10:27 PM on August 31, 2007 [1 favorite]
For a moment I was sure this was an ad for a new Phil Collins greatest-hits compilation. (I'll take the chocolate.)
posted by lisa g at 12:13 AM on September 1, 2007
posted by lisa g at 12:13 AM on September 1, 2007
It's a shame it's an ad for Cadbury; instead of being associated with an edgy, emotive brand that could get the most out of the idea, it's a short-term gimmick for a safe, dull, family product that can't and won't fundamentally change its image.
posted by malevolent at 2:34 AM on September 1, 2007
posted by malevolent at 2:34 AM on September 1, 2007
No jacket required, if you're a guy in a monkey suit. Seriously, just how good ape-suit technology can be? It screams guy in a monkey suit. And then throws poo at you.
posted by Sparx at 2:43 AM on September 1, 2007
posted by Sparx at 2:43 AM on September 1, 2007
I associate Cadbury with deliberate criminal samonella contamination. The commercial is fun but a company that knowingly ships food poisoning for months after detection not so much.
posted by srboisvert at 3:50 AM on September 1, 2007
posted by srboisvert at 3:50 AM on September 1, 2007
More monkey fun. (You gotta watch all the way through for the punchline. It's not all just monkey lovin'.)
posted by John of Michigan at 7:41 AM on September 1, 2007
posted by John of Michigan at 7:41 AM on September 1, 2007
Dear consumer culture tools:
"If you have something to say about [a piece of] advertising, some analysis or even corroboration, fine. I don't think product advocacy is a problem. But if your link to an advertisement is motivated by the idea that you enjoyed watching the advert and you think others might, too, you have become a tool of corporate interest, so hypnotized by consumer culture you no longer can tell the difference between fill and content."
posted by mistersquid at 8:00 AM on September 1, 2007
"If you have something to say about [a piece of] advertising, some analysis or even corroboration, fine. I don't think product advocacy is a problem. But if your link to an advertisement is motivated by the idea that you enjoyed watching the advert and you think others might, too, you have become a tool of corporate interest, so hypnotized by consumer culture you no longer can tell the difference between fill and content."
posted by mistersquid at 8:00 AM on September 1, 2007
It's an ape, y'all. Not a monkey. Just FYI.
Also, I don't get it.
posted by naoko at 11:08 AM on September 1, 2007
Also, I don't get it.
posted by naoko at 11:08 AM on September 1, 2007
Just a heads up. I head what I refer to as a "primate friendly" household. So I liked it.
And, to top off the treat, another taste of contrarian cephalopod.
(I can understand Firefox's spelling checker not catching contrarian, but cephalopod?)
posted by Samizdata at 1:06 PM on September 1, 2007
And, to top off the treat, another taste of contrarian cephalopod.
(I can understand Firefox's spelling checker not catching contrarian, but cephalopod?)
posted by Samizdata at 1:06 PM on September 1, 2007
I got it. And enjoyed the hell out of it.
The point is the "joy" in the campaign title.
An ape. Listening intently to one of the most jammin'est songs ever. Slowly revealed to be behind a drum kit.
And then that ape just lays it down.
It was joy. Pure joy. For the ape, for those who got it, and, Cadbury hopes, enough to tie the concept of that kind of over-the-top yay to consumption of their product.
It's a good effort from the creative minds at the agency who did the ad, it's on the web, and you don't have to absorb every marketing message you're exposed to.
posted by batmonkey at 1:34 PM on September 1, 2007
The point is the "joy" in the campaign title.
An ape. Listening intently to one of the most jammin'est songs ever. Slowly revealed to be behind a drum kit.
And then that ape just lays it down.
It was joy. Pure joy. For the ape, for those who got it, and, Cadbury hopes, enough to tie the concept of that kind of over-the-top yay to consumption of their product.
It's a good effort from the creative minds at the agency who did the ad, it's on the web, and you don't have to absorb every marketing message you're exposed to.
posted by batmonkey at 1:34 PM on September 1, 2007
Thanks, Samizdata, for calling me out on my sometimes contrarian ravings.
By way of explanation to anyone wondering what's in my craw: I'm not always so crotchety, really, but the back-to-work of the new academic year has got me yelling "Get off my lawn!"
I don't take any of this too seriously and don't intend to offend my fellow MeFis. Irritate a little, maybe.
posted by mistersquid at 1:34 PM on September 1, 2007
By way of explanation to anyone wondering what's in my craw: I'm not always so crotchety, really, but the back-to-work of the new academic year has got me yelling "Get off my lawn!"
I don't take any of this too seriously and don't intend to offend my fellow MeFis. Irritate a little, maybe.
posted by mistersquid at 1:34 PM on September 1, 2007
Phil Collins would kill have to have that much hair on his head.
posted by tommasz at 1:40 PM on September 1, 2007
posted by tommasz at 1:40 PM on September 1, 2007
Lisa - Phil Collins already released a greatest hits album in 1998, imaginatively titled "Hits". About as palatable as raw cocoa. (No pun intended, Fossey fans).
Before he started making middle-of-the-road milquetoast, he was a world-class drummer. Check out a decidedly hairier Phil Collins with Brand X, and peep him behind the drumset in this recording for Band Aid 1984.
posted by nyfin at 3:26 PM on September 1, 2007 [1 favorite]
Before he started making middle-of-the-road milquetoast, he was a world-class drummer. Check out a decidedly hairier Phil Collins with Brand X, and peep him behind the drumset in this recording for Band Aid 1984.
posted by nyfin at 3:26 PM on September 1, 2007 [1 favorite]
From noka on down, you see an emphasis on purity, exceptionally.
I think you mean, "from Noka on up."
posted by pineapple at 4:45 PM on September 1, 2007
I think you mean, "from Noka on up."
posted by pineapple at 4:45 PM on September 1, 2007
I hate milk in chocolate. 1 and a half cups (per bar, I assume? Not even sure how that would be possible) no thank you.
I'll keep my chocolate dark, thank you.
posted by Deathalicious at 5:13 PM on September 1, 2007
I'll keep my chocolate dark, thank you.
posted by Deathalicious at 5:13 PM on September 1, 2007
FYI, the 'glass and a half' slogan has been around for at least 15 or so years. And I think that's per 250gm block or something.
posted by Lucie at 8:44 PM on September 2, 2007
posted by Lucie at 8:44 PM on September 2, 2007
I inadvertently watched this advert whilst I was chatting to a friend over the weekend.
We both stopped mid sentence, as the gorilla started drumming in a WTF? type moment. I knew it was Cadburys as I'd seen the purple and glass is half full branding, which has been a staple of their brand for as long as I can remember.
The thing that got both of us, was that:
a) we recognised it straight away as a Cadburys advert
b) it made no sense
c) what exactly was the message and how did it relate to Cadburys?
It seemed more like a Phil Collins greatest hits collection advert than anything else. Still, great advert for the complete suckerpunch at the end.
posted by triv at 5:18 AM on September 3, 2007
We both stopped mid sentence, as the gorilla started drumming in a WTF? type moment. I knew it was Cadburys as I'd seen the purple and glass is half full branding, which has been a staple of their brand for as long as I can remember.
The thing that got both of us, was that:
a) we recognised it straight away as a Cadburys advert
b) it made no sense
c) what exactly was the message and how did it relate to Cadburys?
It seemed more like a Phil Collins greatest hits collection advert than anything else. Still, great advert for the complete suckerpunch at the end.
posted by triv at 5:18 AM on September 3, 2007
Brilliant! (Though as srboisvert says above, not quite enough to shift the current Cadbury chocolate association with dirty pipes leaking salmonella into their chocolate bars.)
posted by jack_mo at 4:17 AM on September 5, 2007
posted by jack_mo at 4:17 AM on September 5, 2007
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