October 10, 2007 1:49 PM Subscribe
Rehearsing the next terror attack. before 911, the government paid little attention to the role of media and public communications in its national exercises. In 2003, Ogilvy PR was asked by the Department of Homeland Security to develop and manage a full-scale, sophisticated media element in support of TOPOFF 3, its most comprehensive terrorism response exercise ever. The result was a simulated yet eerily realistic news broadcast via the Virtual News Network. The TOPOFF 4 exercise is scheduled to take place October 15-19, 2007.
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