Does a Moleskine notebook tell the truth?
"Though more figurative than literal, that marketing campaign, which Piccolo dubbed 'the commercialization of the Moleskine myth,' has nevertheless proved effective. Modo & Modo produced nearly three million Moleskine notebooks last year , up from 30,000 made in the first edition in 1998.
...Still, some critics wonder if that success has in part been fueled by a fib, and they ask if it is fair to imply that famous writers and artists scribbled and sketched in Moleskine pages long before the brand was ever registered."
"Despite increasingly saturated markets in the United States, Germany, Italy and Great Britain, sales are still climbing. Moleskine generated about €30 million, or $37 million, in revenue in 2003, of which Modo & Modo grossed about €7 million."*
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