I don't know whether Americans will take to her or not, but I do know that NBC is running an ad campaign that seems to have been designed to repel potential viewers. They barely hint at what the show is actually about; all we're told is that it's something that kicked Millionaire's ass in Britain and features a rather severe woman with beady eyes repeating "You AHR the weakest link, goodbye!" over and over and over. Oh, and that it's a catchphrase that you'd better learn right now if you want to be cool. Worst of all, they started running the ads a solid month before the show starts, guaranteeing that by the time it gets on the air, people will already be sick of it. Bleah.
posted by aaron at 9:32 AM on March 27, 2001
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posted by Mocata at 6:50 AM on March 27, 2001