The Anatomy Of Taste
November 5, 2007 5:36 PM Subscribe
. Researchers unravel the complex combination of physical and emotional reactions that influence our perceptions of what tastes good. Once upon a time, flavor research was a matter of asking housewives to munch a few potato chips... Now it's about providing an exceptional flavor "experience." And as scientists learn to exploit the ways we perceive flavor, food manufacturers will be able to refine their products to appeal to us as individuals. Welcome to the world of personally tailored mass-produced food.
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