Comments on: A Website about Corporate Identity.

A Website about Corporate Identity.

JBennett — Wed, 07 Nov 2007 12:16:12 -0800

A large archive of corporation logos with design credits, typeface identification (or, at least the typographic roots of the ID's.) and Pantone color information. Not at all complete, but it's a very nice start. Hopefully it will continue to expand. via: Grain Edit (design blog)

By: isopraxis

isopraxis — Wed, 07 Nov 2007 12:43:56 -0800

Beautiful resource. Thank you.

By: tepidmonkey

tepidmonkey — Wed, 07 Nov 2007 12:50:46 -0800

Metafilter - the colors are blue (Pantone 7462) and 1970s leisure-suit yellow (Pantone 397). Metafilter uses the typeface Trade Gothic Bold Oblique.

By: StickyCarpet

StickyCarpet — Wed, 07 Nov 2007 13:20:53 -0800

1970s leisure-suit yellow Reminds me more of my first car, a yellow 1970s BMW. (They call it neon yellow here, but it was labeled "golf green" on a sticker under the hood.)

By: cortex

cortex — Wed, 07 Nov 2007 13:34:02 -0800

This is essentially totally useless to me, but I really like it.

By: Ambrosia Voyeur

Ambrosia Voyeur — Wed, 07 Nov 2007 14:30:46 -0800

This is essential to me, but I don't really like it. Gotta get out of MarCom.

By: quin

quin — Wed, 07 Nov 2007 15:13:42 -0800

Damn it, it doesn't have Halliburton. And I really wanted to know what the pantone of evil was. Ooh, but it does have AT&T, I guess I can console my self with that...

By: the_very_hungry_caterpillar

the_very_hungry_caterpillar — Wed, 07 Nov 2007 15:53:19 -0800

the corp ID stuff is really useful, but the Grain Edit blog is absolutely fantastic - thanks.

By: SmileyChewtrain

SmileyChewtrain — Wed, 07 Nov 2007 18:32:34 -0800

On the topic of corporate identity, don't forget the recently linked blog "Brand New," which makes before and after critiques of corporate re-branding.

By: endquote

endquote — Wed, 07 Nov 2007 21:25:15 -0800

Also check out Brands of the World, which offers downloadable vector files of nearly any logo you can think of.

By: the quidnunc kid

the quidnunc kid — Thu, 08 Nov 2007 01:53:38 -0800

I'm thinking of rebranding from "the quidnunc kid" to either "the quidnunc kid (Bermuda) holding corporation limited" or "zOwEE!". The first option clearly sets out my precise legal status in the quidnunc kid group of companies, reducing confusion for potential investors and putting other stakeholders on notice both as to liability issues and to the co-ordination role I play within said corporate group. The second option is some fucking bullshit I just pulled out of a bull's asshole. My question to the focus group is: what colour typeface would make you give "zOwEE!" all of your personal banking details? Write down those details in your favourite colour font and email them to me and I guarantee that you'll be "zOwEEd!" within four to six days.

By: Thorzdad

Thorzdad — Thu, 08 Nov 2007 05:02:21 -0800

Learn the colors of your future corporate master now. Before it's too late. Great resource, though. I had no idea Victor Vasarely designed the Renault logo. I can see that, now.