The Last Tycoon of Print
"Jann Wenner sits atop the Rolling Stone empire, all but thumbing his nose at the Web."
all but thumbing his nose at the Web
"Almost certainly, he is the last major print CEO to so blithely disregard the Web for so long. Up until early 2006 the Web page of Us Weekly consisted of a subscription coupon. Today the operations of Rolling Stone's Web site remain in the hands of digital-media company RealNetworks (RNWK), which nets the magazine around $2 million a year in licensing fees as well as, Wenner says, a share of ad monies. Wenner promises ramped-up Web moves, but he proudly reports 'we never lost tons of money chasing down ridiculous online ideas.' He remains the kind of sole proprietor who's happier to save money on the Web than make it, and professes contentment with Rolling Stone's Web deal.
That opinion is not widely shared by company executives...."
The best place to tell secrets may not be while speaking to a room full of journalism students at New York University. But that’s how Keith Blanchard, Wenner Media’s executive director for online media for Rolling Stone and other magazines, released the news that they plan to launch a MySpace-style social network around the Rolling Stone brand.
Andrea Feczko, one of the students in the class, saw her chance to break a story and promptly did so. Her professor, Patrick Phillips, then emailed a bunch of major bloggers with the news.
Feczko says the social network will be separate from the main Rolling Stone website, and will include “best of” lists with user voting.
There may be one problem, though. The Rolling Stone audience may be too old to get into the social networking scene. Feczko says only one person in her class actually admitted that they ever read the magazine.
Jann Wenner and Rolling Stone, 1967 [via].
Jann Wenner and Rolling Stone, 2007 [via].
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