Zap, Crackle, and Riot
November 20, 2007 7:38 PM Subscribe
Before 1969, the city of Zap was best known as the punch line of a joke about three towns in North Dakota that sounded like Rice Krispies—Zap, Gackle, and Mott. But when student body president Charles "Chuck" Stroup at North Dakota State University needed an alternative to Fort Lauderdale while stuck in North Dakota for spring break, he enlisted the help of some student journalists at the Spectrum newspaper to promote the "Zip to Zap," an event that became the only "official" riot in the history of North Dakota. The tiny coal mining town originally looked forward to the impromptu "Zip" festival, which had so much advance buzz that the Wham-O toy company created a toy called Zip Zap in honor of the imminent event. Unfortunately, after throngs of students descended on Zap, the only two bars in town quickly ran out of beer, and the North Dakota National Guard was called into extinguish the bonfire, beer brawls, and riot that ensued. For more info about about how the "Zip to Zap" fit in context with the 1960s zeitgeist, look here, here, and here.
This thread has been archived and is closed to new comments