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View this ad or we shoot this dog:
March 31, 2001 8:09 AM   Subscribe

View this ad or we shoot this dog: Forget CNET's poster-size adverts. The latest trend is a user agreement that requires visitors to view your banners.

What other websites will attempt to adopt this trend? And what will the backlash be? I for one won't go to sites that "require" me to view advertising.

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posted by da5id (6 comments total)

 
Who cares? Such user agreements are completely unenforceble, and will be ignored.
posted by aaron at 9:41 AM on March 31, 2001


here's what they said after a complaint in their forums:

Our advertising company contacted us and they have an extra supply of Pop-up ads... which means they're paying an extra large amount for them!

They only have this extra high paying inventory for today and tomorrow; so we have added an extra popup or two to other pages on the site to help bring in additional revenues

does this make any sense to anyone?
posted by quarsan at 9:52 AM on March 31, 2001


It makes me wonder if the people who run the site understand the difference between physical and electronic inventory. 'Extra supply of pop-up ads' my heinie.
posted by darukaru at 10:41 AM on March 31, 2001


"they're just sitting here NOT popping up! we need to MOVE MOVE MOVE!!"
posted by pnevares at 11:07 AM on March 31, 2001


I hurt my back picking up a gross case of pop-up ads once.

Of course, what they mean is that they had oversold ad impressions to their clients. They needed to get extra impressions quickly or they would have to do a buyback. (TV networks have to do the same sort of thing if a show has much lower viewership than expected. Either they refund cash to the advertiser, or more often, they offer a deal for ad time on another show.) Thus they would pay a premium just to get their ads seen by the end of the month.
posted by dhartung at 2:02 PM on March 31, 2001


thanks dhartung for the explanation. that makes sense.
posted by quarsan at 4:20 AM on April 1, 2001


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