Comments on: Comments on 6689

Post number 6689

da5id — Sat, 31 Mar 2001 08:09:47 -0800

View this ad or we shoot this dog: Forget CNET's poster-size adverts. The latest trend is a user agreement that requires visitors to view your banners.

What other websites will attempt to adopt this trend? And what will the backlash be? I for one won't go to sites that "require" me to view advertising.

Story towards bottom of the page

By: aaron

aaron — Sat, 31 Mar 2001 09:41:16 -0800

Who cares? Such user agreements are completely unenforceble, and will be ignored.

By: quarsan

quarsan — Sat, 31 Mar 2001 09:52:59 -0800

here's what they said after a complaint in their forums: Our advertising company contacted us and they have an extra supply of Pop-up ads... which means they're paying an extra large amount for them! They only have this extra high paying inventory for today and tomorrow; so we have added an extra popup or two to other pages on the site to help bring in additional revenues does this make any sense to anyone?

By: darukaru

darukaru — Sat, 31 Mar 2001 10:41:14 -0800

It makes me wonder if the people who run the site understand the difference between physical and electronic inventory. 'Extra supply of pop-up ads' my heinie.

By: pnevares

pnevares — Sat, 31 Mar 2001 11:07:40 -0800

"they're just sitting here NOT popping up! we need to MOVE MOVE MOVE!!"

By: dhartung

dhartung — Sat, 31 Mar 2001 14:02:48 -0800

I hurt my back picking up a gross case of pop-up ads once. Of course, what they mean is that they had oversold ad impressions to their clients. They needed to get extra impressions quickly or they would have to do a buyback. (TV networks have to do the same sort of thing if a show has much lower viewership than expected. Either they refund cash to the advertiser, or more often, they offer a deal for ad time on another show.) Thus they would pay a premium just to get their ads seen by the end of the month.

By: quarsan

quarsan — Sun, 01 Apr 2001 04:20:08 -0800

thanks dhartung for the explanation. that makes sense.