Comments on: Marketing the Bat

Marketing the Bat

flarbuse — Mon, 26 Nov 2007 18:19:52 -0800

Viral marketing for The Dark Knight kicks it up a notch. The Gotham Times -- Joker's Take -- A Safer Gotham -- Gotham National Bank -- Gotham Police -- Gotham City Rail -- Victim of Crime -- Harvey Dent for DA -- Wanted: Henchman

By: DU

DU — Mon, 26 Nov 2007 18:24:24 -0800

Marketing the Bat

By: tepidmonkey

tepidmonkey — Mon, 26 Nov 2007 18:26:17 -0800

Zesti Blue.

By: Artw

Artw — Mon, 26 Nov 2007 18:29:31 -0800

Yet again the animated series will kick its ass.

By: chunking express

chunking express — Mon, 26 Nov 2007 18:47:12 -0800

The virus has infected MetaFilter.

By: bluejayk

bluejayk — Mon, 26 Nov 2007 18:50:49 -0800

You gotta admit though, Gotham has a pretty awesome mass transit system. The rail network even reaches out to the airport.

By: Artw

Artw — Mon, 26 Nov 2007 18:51:07 -0800

Is this virus a bit like Batman: Digital Justice? Because in retrospect that totally blew and is a bit embarassing.

By: mkhall

mkhall — Mon, 26 Nov 2007 19:12:05 -0800

Artw, I must respectfully disagree. That blew on release, as well as in retrospect.

By: kittens for breakfast

kittens for breakfast — Mon, 26 Nov 2007 19:20:21 -0800

Pepsi Bat?

By: Avenger

Avenger — Mon, 26 Nov 2007 19:20:59 -0800

Thank you for sharing these advertising opportunities with us.

By: rollbiz

rollbiz — Mon, 26 Nov 2007 19:30:38 -0800

Digital Justice blew in ways that media science had previously believed impossible. Before it, the standing belief was that no form of media could blow harder than an equation of C+RMHR, where C=The Cathy comic strip and RMHR is equivalent to Romy & Michelle's High School Reunion. The Russians were hard at work covertly supporting the production of both the Zippy comic strip and Gigli, in hopes of destroying humanity at a level greater than that of the aforementioned equation. However, the Americans pulled through with Batman: Digital Justice. This stand alone rape of all that is good surpassed any combination ever conceived before it. And thus, the suck race was won.

By: SPrintF

SPrintF — Mon, 26 Nov 2007 19:56:12 -0800

I liked the "I Believe in Harvey Dent" line, recalling The Long Halloween and Dark Victory graphic novels. It suggests that the producers have good taste.

By: stavrogin

stavrogin — Mon, 26 Nov 2007 20:19:13 -0800

I can't wait for more blurry, incomprehensble, completely fucking useless, boring fight scenes!

By: ijoshua

ijoshua — Mon, 26 Nov 2007 20:35:44 -0800

Why are these sites so poorly designed and implemented? Couldn't the web team figure out how to properly declare the character encoding? They look like the budget for this campaign was about $200.

By: gemmy

gemmy — Mon, 26 Nov 2007 21:02:22 -0800

They are doing some other things too that sort of fit into this "viral" marketing campaign. I do like the slow reveal of Heath Ledger's Joker on the Empire Online cover. Never before have the fanboy legions been so excited about socks!

By: booksandlibretti

booksandlibretti — Mon, 26 Nov 2007 22:40:26 -0800

Neat as it is, this marketing is pretty much unnecessary; they only had to convey the idea that Christian Bale (Batman Begins–style, not The Machinist–style) will be appearing in this movie. </girlzone>

By: willmize

willmize — Tue, 27 Nov 2007 00:57:55 -0800

I know I'm having a "you kids get off my yard" moment, but these really do nothing for me. Give me a frickin' TRAILER, Nolan. NOW. I want to see the product. On the screen. Even if it's just 30 seconds, one minute, two minutes.

By: Smedleyman

Smedleyman — Tue, 27 Nov 2007 03:09:51 -0800

Yeah, because there was no way Batman fans would have gone to see this otherwise.

By: Dillonlikescookies

Dillonlikescookies — Tue, 27 Nov 2007 03:11:29 -0800

also which features a recruitment test for being one of the joker's henchmen.. and a list of locations in the states with something worth looking out for...?

By: unsupervised

unsupervised — Tue, 27 Nov 2007 04:34:36 -0800

I just got around to seeing Batman Begins a few weeks ago when upgraded to HD. What the hell was up with Christian Bale's Batman voice?

By: ghastlyfop

ghastlyfop — Tue, 27 Nov 2007 04:40:53 -0800

It was deep.

By: Sparx

Sparx — Tue, 27 Nov 2007 06:20:28 -0800

Zippy I hope you mean Ziggy, because Zippy the Pinhead is a friend of mine. I like monosodiumglutinates, too.

By: Uther Bentrazor

Uther Bentrazor — Tue, 27 Nov 2007 06:39:48 -0800

I want to join in the hate for all things advertising and mainstream (I had a 'Batman vs. Trent Reznor' joke all lined up and everything) and the 'new thing sucks in comparison to old thing which was never actually cool at all' fun, but I can't because Batman rules all day long. Sorry fellas.

By: yerfatma

yerfatma — Tue, 27 Nov 2007 06:50:22 -0800

Couldn't the web team figure out how to properly declare the character encoding? Yeah, the target audience definitely screams "Unicode Required". It's a Batman movie. Hopefully it will be decent and the effort they've put into this alternate reality seems like it's worth it.

By: fearfulsymmetry

fearfulsymmetry — Tue, 27 Nov 2007 09:37:13 -0800

This has actually garnered my interest, when I've been pretty indifferent about Bats for a while... though it's not as sucky-in as the Cloverfield marketing which I think now owns my living soul. (Mmmm Slusho)

By: beaucoupkevin

beaucoupkevin — Sat, 01 Dec 2007 16:31:55 -0800

A Complete List Of Things That Are Awesomer Than Batman:

Thank you.