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The Key to Reserva
November 30, 2007 11:48 AM   Subscribe

The Key to Reserva Scorcese films a “lost” Hitchcock script.

Yes, it’s an advertisement. But really, this is good. via
posted by breaks the guidelines? (36 comments total) 7 users marked this as a favorite

 
God, that was brilliant. I love when current masters acknowledge the ones that have come before them. I loved this!
posted by Senator at 12:10 PM on November 30, 2007


That was awesome.

"But the trick is to preserve a film that has NOT been made. That's never been done.

That's never been done?

No. Never been done."

awesome.
posted by shmegegge at 12:46 PM on November 30, 2007


also: needs more Gimme Shelter.
posted by shmegegge at 12:46 PM on November 30, 2007


Wow! Just ... wow! That's the best commercial ever made.

If all commercials were like that, I might throw out my Tivo and start watching them.
posted by grumblebee at 12:46 PM on November 30, 2007


Amazing. Especially the last shot - a little The Birds, a little Rear Window, a little Vertigo. Very super rad.
posted by billysumday at 12:51 PM on November 30, 2007


That last shot was also a little "Psycho." It references the first shot in Psycho.
posted by grumblebee at 12:53 PM on November 30, 2007


The Hitchcock references I spotted were
North by Northwest (music, woman, handkerchief, photographer)
The Man Who Knew Too Much (setting)
Rear Window (the red glare of the flash)
Notorious (the wine bottle)
Saboteur (the fall)
The Birds (closing shot of course)
I'm sure I missed others.
This might be the most complex homage/hoax yet made.
posted by McLir at 12:58 PM on November 30, 2007


Psycho! Good catch grumblebee.
posted by McLir at 1:00 PM on November 30, 2007


"Vertigo" (and a few others) -- the fall from the balcony
posted by grumblebee at 1:02 PM on November 30, 2007


I concur. That was fun, thanks for posting.
posted by evening at 1:20 PM on November 30, 2007


The Spinal Tap of Scorcese.

He is short isn't he
posted by A189Nut at 1:22 PM on November 30, 2007


It's a little like an interview from Spinal Tap..

Still, sounds like fun!
posted by Chuckles at 1:23 PM on November 30, 2007


I mean.. It is a promotional for a real film, right? Or is the mocumentary thing the point?
posted by Chuckles at 1:24 PM on November 30, 2007


Ya, I should have finished watching before commenting :)

Awesome!
posted by Chuckles at 1:29 PM on November 30, 2007


I mean.. It is a promotional for a real film, right? Or is the mocumentary thing the point?

It's an Ad, I'm assuming for that champaign.

This the second high-production value, long-format commercial I've seen online. The first was this.

If this is the future of advertising, yeah, I'm happy. Long format, high production value commercials good enough that people actually want to watch them, rather then crap that irritates you on TV.
posted by delmoi at 1:31 PM on November 30, 2007


(Sorry, I should have said the second I've seen online in the past week)
posted by delmoi at 1:31 PM on November 30, 2007


The fall,from the balcony, Sabateur, Vertigo? Nah, that was clearly aped from the Jimmy Stewart fall in the end of Rear Window.
posted by JBennett at 1:32 PM on November 30, 2007


That was funny. The craft and intgrity of all the people making this short really stand out -- unusually so for a parody/humor work.
posted by CCBC at 1:39 PM on November 30, 2007


I don't know who this Hitchcock guy is that you all keep talking about, but the fall is clearly a rip off of the end of Die Hard.
posted by squarehead at 1:45 PM on November 30, 2007


JBennett -- Rear Window? I think you're right.
posted by McLir at 2:14 PM on November 30, 2007


The fall down the stairs in Psycho was filmed with that overhead angle too.
posted by miss lynnster at 2:42 PM on November 30, 2007


Lot of Hitchcock fans here but not many Scorsese ones it appears. Two S's; one C.

The star also played Matt Reynolds in LA Confidential. His career was supposed to be over after the Movie Premier Pot Bust!?
posted by dobbs at 3:07 PM on November 30, 2007


This i believe is part of the commercials that tipically air in Spain in New Year's eve, which is the equivalent to Super Bowl Sunday in America, when the best commercials of the year air. Freixenet is know for trying to outdo themselves every year..
posted by sultancillo at 3:16 PM on November 30, 2007


Any chance of spelling Scorsese in the orthodox manner?
posted by Wolof at 4:48 PM on November 30, 2007


On non-preview — thank you, dobbs.
posted by Wolof at 4:48 PM on November 30, 2007


Most of it was from North by Northwest. Here's what I got...

The music was from North by Northwest.
The title sequence was also from North by Northwest.
The opening long shot (from the violin player, pan out across the audience, pan in to the door and the guy opening it) was a homage to The Rope.
Running up the stairs was from Vertigo.
The girl + guy holding her back was straight from North by Northwest.
The handkerchief ("R.O.T." -- Robert Thornhill) was, again, from North by Northwest.
Most of the back-and-forth shots between the violinist and the dude in the audience are from North by Northwest as well (basically, almost the whole scene at the auction shot-for-shot... for example, when the girl tries to get up and the guy holds her arm and she lets out a tiny gasp... straight from NbNW).
The flash bulb effect and the guy falling is from the climax of Rear Window.
The old dude in the audience... North by Northwest once again (the government agent).
The "TOP SECRET" corkscrew... you guessed it! North by Northwest (the microfilm)
The zoom-out from the window was Rear Window again.
And obviously The Birds.
posted by Civil_Disobedient at 4:54 PM on November 30, 2007 [1 favorite]


excellent commercial. I wonder what agency that was.
posted by krautland at 4:54 PM on November 30, 2007


I appears Bill Hicks was wrong.
posted by Cyrano at 5:23 PM on November 30, 2007


Without even watching the vdeo in the link, I thought I'd pop in here to inform everyone that my favorite Hichcock move is Lifeboat.

Talk about tension.
posted by Devils Rancher at 5:30 PM on November 30, 2007


I hate it and love it. I think it's profoundly unfair to capitalize on the art and work of a dead man for commercial purposes, but at the same time it is a well done homage.
posted by BrotherCaine at 7:16 PM on November 30, 2007


I wonder what agency that was.

The credits mentioned JWT.
posted by pmurray63 at 7:24 PM on November 30, 2007


The shot of the wine bottle near the end looked like it was lit from within, like the glass of poisoned milk in Suspicion.
posted by ubiquity at 7:29 PM on November 30, 2007


That was amazing. Much better than that creepy Orangina ad.
posted by painquale at 7:31 PM on November 30, 2007


Its also a direct nod to Orson Welles' F is For Fake.
posted by evilgenius at 6:33 AM on December 1, 2007


I hate it and love it. I think it's profoundly unfair to capitalize on the art and work of a dead man for commercial purposes

This strikes me as odd for two reasons:

1) He's dead, so he doesn't feel unfairly treated. He doesn't feel anything. He has no consciousness. (But I'm an atheist/skeptic/non-believer in the afterlife, so naturally I'm going to feel this way.)

2) Do you get upset every time you see a book like "The Art of Picasso" or "The Complete Works of Shakespeare"? Because the publishers of those books are capitalizing on the art and work of dead men for commercial purposes.
posted by grumblebee at 7:35 AM on December 1, 2007


Grumblebee, I guess the difference for me is that this is a derivative work that is attributed to said dead man (albeit jokingly).

As you point out, Hitchcock is dead, and for a non-believer no longer has any kind of existence at all. However, there are people alive who feel some connection with his life and work.

What I can't articulate very well is that this feels like a theft to me, even though I can't point to a victim.
posted by BrotherCaine at 12:32 PM on December 8, 2007


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