Comments on: The Key to Reserva

The Key to Reserva

breaks the guidelines? — Fri, 30 Nov 2007 11:48:52 -0800

The Key to Reserva Scorcese films a "lost" Hitchcock script.

Yes, it's an advertisement. But really, this is good. via

By: Senator

Senator — Fri, 30 Nov 2007 12:10:09 -0800

God, that was brilliant. I love when current masters acknowledge the ones that have come before them. I loved this!

By: shmegegge

shmegegge — Fri, 30 Nov 2007 12:46:18 -0800

That was awesome. "But the trick is to preserve a film that has NOT been made. That's never been done. That's never been done? No. Never been done." awesome.

By: shmegegge

shmegegge — Fri, 30 Nov 2007 12:46:40 -0800

also: needs more Gimme Shelter.

By: grumblebee

grumblebee — Fri, 30 Nov 2007 12:46:58 -0800

Wow! Just ... wow! That's the best commercial ever made. If all commercials were like that, I might throw out my Tivo and start watching them.

By: billysumday

billysumday — Fri, 30 Nov 2007 12:51:55 -0800

Amazing. Especially the last shot - a little The Birds, a little Rear Window, a little Vertigo. Very super rad.

By: grumblebee

grumblebee — Fri, 30 Nov 2007 12:53:53 -0800

That last shot was also a little "Psycho." It references the first shot in Psycho.

By: McLir

McLir — Fri, 30 Nov 2007 12:58:08 -0800

The Hitchcock references I spotted were North by Northwest (music, woman, handkerchief, photographer) The Man Who Knew Too Much (setting) Rear Window (the red glare of the flash) Notorious (the wine bottle) Saboteur (the fall) The Birds (closing shot of course) I'm sure I missed others. This might be the most complex homage/hoax yet made.

By: McLir

McLir — Fri, 30 Nov 2007 13:00:18 -0800

Psycho! Good catch grumblebee.

By: grumblebee

grumblebee — Fri, 30 Nov 2007 13:02:43 -0800

"Vertigo" (and a few others) -- the fall from the balcony

By: evening

evening — Fri, 30 Nov 2007 13:20:17 -0800

I concur. That was fun, thanks for posting.

By: A189Nut

A189Nut — Fri, 30 Nov 2007 13:22:28 -0800

The Spinal Tap of Scorcese. He is short isn't he

By: Chuckles

Chuckles — Fri, 30 Nov 2007 13:23:03 -0800

It's a little like an interview from Spinal Tap.. Still, sounds like fun!

By: Chuckles

Chuckles — Fri, 30 Nov 2007 13:24:13 -0800

I mean.. It is a promotional for a real film, right? Or is the mocumentary thing the point?

By: Chuckles

Chuckles — Fri, 30 Nov 2007 13:29:16 -0800

Ya, I should have finished watching before commenting :) Awesome!

By: delmoi

delmoi — Fri, 30 Nov 2007 13:31:18 -0800

I mean.. It is a promotional for a real film, right? Or is the mocumentary thing the point? It's an Ad, I'm assuming for that champaign. This the second high-production value, long-format commercial I've seen online. The first was this. If this is the future of advertising, yeah, I'm happy. Long format, high production value commercials good enough that people actually want to watch them, rather then crap that irritates you on TV.

By: delmoi

delmoi — Fri, 30 Nov 2007 13:31:59 -0800

(Sorry, I should have said the second I've seen online in the past week)

By: JBennett

JBennett — Fri, 30 Nov 2007 13:32:46 -0800

The fall,from the balcony, Sabateur, Vertigo? Nah, that was clearly aped from the Jimmy Stewart fall in the end of Rear Window.

By: CCBC

CCBC — Fri, 30 Nov 2007 13:39:24 -0800

That was funny. The craft and intgrity of all the people making this short really stand out -- unusually so for a parody/humor work.

By: squarehead

squarehead — Fri, 30 Nov 2007 13:45:11 -0800

I don't know who this Hitchcock guy is that you all keep talking about, but the fall is clearly a rip off of the end of Die Hard.

By: McLir

McLir — Fri, 30 Nov 2007 14:14:10 -0800

JBennett -- Rear Window? I think you're right.

By: miss lynnster

miss lynnster — Fri, 30 Nov 2007 14:42:03 -0800

The fall down the stairs in Psycho was filmed with that overhead angle too.

By: dobbs

dobbs — Fri, 30 Nov 2007 15:07:41 -0800

Lot of Hitchcock fans here but not many Scorsese ones it appears. Two S's; one C. The star also played Matt Reynolds in LA Confidential. His career was supposed to be over after the Movie Premier Pot Bust!?

By: sultancillo

sultancillo — Fri, 30 Nov 2007 15:16:49 -0800

This i believe is part of the commercials that tipically air in Spain in New Year's eve, which is the equivalent to Super Bowl Sunday in America, when the best commercials of the year air. Freixenet is know for trying to outdo themselves every year..

By: Wolof

Wolof — Fri, 30 Nov 2007 16:48:03 -0800

Any chance of spelling Scorsese in the orthodox manner?

By: Wolof

Wolof — Fri, 30 Nov 2007 16:48:44 -0800

On non-preview — thank you, dobbs.

By: Civil_Disobedient

Civil_Disobedient — Fri, 30 Nov 2007 16:54:14 -0800

Most of it was from North by Northwest. Here's what I got... The music was from North by Northwest. The title sequence was also from North by Northwest. The opening long shot (from the violin player, pan out across the audience, pan in to the door and the guy opening it) was a homage to The Rope. Running up the stairs was from Vertigo. The girl + guy holding her back was straight from North by Northwest. The handkerchief ("R.O.T." -- Robert Thornhill) was, again, from North by Northwest. Most of the back-and-forth shots between the violinist and the dude in the audience are from North by Northwest as well (basically, almost the whole scene at the auction shot-for-shot... for example, when the girl tries to get up and the guy holds her arm and she lets out a tiny gasp... straight from NbNW). The flash bulb effect and the guy falling is from the climax of Rear Window. The old dude in the audience... North by Northwest once again (the government agent). The "TOP SECRET" corkscrew... you guessed it! North by Northwest (the microfilm) The zoom-out from the window was Rear Window again. And obviously The Birds.

By: krautland

krautland — Fri, 30 Nov 2007 16:54:40 -0800

excellent commercial. I wonder what agency that was.

By: Cyrano

Cyrano — Fri, 30 Nov 2007 17:23:20 -0800

I appears Bill Hicks was wrong.

By: Devils Rancher

Devils Rancher — Fri, 30 Nov 2007 17:30:52 -0800

Without even watching the vdeo in the link, I thought I'd pop in here to inform everyone that my favorite Hichcock move is Lifeboat. Talk about tension.

By: BrotherCaine

BrotherCaine — Fri, 30 Nov 2007 19:16:59 -0800

I hate it and love it. I think it's profoundly unfair to capitalize on the art and work of a dead man for commercial purposes, but at the same time it is a well done homage.

By: pmurray63

pmurray63 — Fri, 30 Nov 2007 19:24:09 -0800

I wonder what agency that was. The credits mentioned JWT.

By: ubiquity

ubiquity — Fri, 30 Nov 2007 19:29:48 -0800

The shot of the wine bottle near the end looked like it was lit from within, like the glass of poisoned milk in Suspicion.

By: painquale

painquale — Fri, 30 Nov 2007 19:31:32 -0800

That was amazing. Much better than that creepy Orangina ad.

By: evilgenius

evilgenius — Sat, 01 Dec 2007 06:33:46 -0800

Its also a direct nod to Orson Welles' F is For Fake.

By: grumblebee

grumblebee — Sat, 01 Dec 2007 07:35:51 -0800

I hate it and love it. I think it's profoundly unfair to capitalize on the art and work of a dead man for commercial purposes This strikes me as odd for two reasons: 1) He's dead, so he doesn't feel unfairly treated. He doesn't feel anything. He has no consciousness. (But I'm an atheist/skeptic/non-believer in the afterlife, so naturally I'm going to feel this way.) 2) Do you get upset every time you see a book like "The Art of Picasso" or "The Complete Works of Shakespeare"? Because the publishers of those books are capitalizing on the art and work of dead men for commercial purposes.

By: BrotherCaine

BrotherCaine — Sat, 08 Dec 2007 12:32:46 -0800

Grumblebee, I guess the difference for me is that this is a derivative work that is attributed to said dead man (albeit jokingly). As you point out, Hitchcock is dead, and for a non-believer no longer has any kind of existence at all. However, there are people alive who feel some connection with his life and work. What I can't articulate very well is that this feels like a theft to me, even though I can't point to a victim.