“WGBH's distinctive audio sounder has been aired for more than 30 years, accompanied by different animating graphics. The first such logo appeared in 1972 and can be found on the first episode of ZOOM. The seven-second jingle begins with a bluish green background, with the letters ‘WGBH’ in a yellow Helvetica font zooming away from the viewer. Then, the word ‘Boston’ zooms forward (similar to the V symbol in Viacom's 1976 to 1986 identification), engulfing the whole screen and creating a yellow background, after which the word ‘Presents’ slowly zooms forward in bluish green. This ident is generally believed to be extinct, but it has surfaced on tapes of old WGBH programming (such as the 1970s version of ZOOM, The French Chef, and pre-1978 NOVA episodes) and in video clips. A black-and-white version from 1974 has also surfaced.posted by ericb at 12:05 PM on December 6, 2007
The same music is also used in the current ID. The ‘circle outline’ ident, featuring two little lights forming the WGBH logo in orange (once finished, an orange ‘flash’ began behind the outline and changed to reveal ‘Boston Presents’ in its place) began in late 1978 at the beginning of WGBH's national shows and is among the most famous idents such as WNET's ‘Radar’ signature. Sometime in the mid- or late 1980s, this ident, with its jagged electronic tune and dark neon lighting, had been reported to have frightened younger viewers, and in wake of this, was shortened to just the latter half and moved to the end of shows in 1993, when the sound effect was shortened to conform to PBS's desire for shorter station ID's. It is also edited out on some shows with a program's closing credits music playing over the WGBH Boston production card.
The full seven-second music appears in the ‘neon’ station IDs on WGBH itself, along with different animation for the outline logo; one version features the 1993-style version flashing out to reveal the PBS logo, while the other features the outline done at first from the point of view of the tracing line, then zooming out to reveal the 'WGBH' logo.”*
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posted by CitrusFreak12 at 8:13 AM on December 6, 2007