...GE had long done business with the bin Ladens. In a misguided attempt at corporate synergy, I called GE headquarters...
December 31, 2007 1:31 PM Subscribe
"You Don't Understand Our Audience" --what John Hockenberry (formerly of NBC, now at MIT Media Lab) learned about network news--good guys and bad guys, the "emotional center", synergy, facts, and why fewer and fewer watch nowadays.
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