The elections are run by the same guys who sell toothpaste. They show you an image of a sports hero, or a sexy model, or a car going up a sheer cliff or something, which has nothing to do with the commodity, but it's intended to delude you into picking this one rather than another one. Same when they run elections. But they're assigned that task in order to marginalize the public, and furthermore, people are pretty well aware of it.
For many years, election campaigns here have been run by the public relations industry and each time it's with increasing sophistication. Quite naturally, the industry uses the same technique to sell candidates that it uses to sell toothpaste or lifestyle drugs. The point is to undermine markets by projecting imagery to delude and suppressing informationand similarly, to undermine democracy by the same method.
In the year 2000, there was a huge fuss afterwards about the stolen election, with the Florida chads and the Supreme Court. But ask yourself who was exorcised about it? It was all among a small group of intellectuals. They were the ones who were upset about it. There was never any public resonance for this. In the current election it's being reiterated. There's a big fuss among intellectuals about the vote in Ohio, how the voting machines didn't work, and other things. But the interesting thing is that nobody cares.
Why don't people care if the election is stolen? The reason is that they don't take the election seriously in the first place. They reacted about the way that people react to television ads. It's a mode of delusion. If the Democrats want to succeed in that game, they're just going to have to figure out better ways of delusion.
There is an alternative, and that is to try to run a program that's committed to developing a democratic society in which people's opinions matter.
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