The problem is, if and when a substantial number of cars have DRLs, a car with DRLs will no longer be relatively more visible. It will still be absolutely more visible, but for most people, driving in traffic, that's not so important. So, the benefit of having DRLs will be lost, or at least reduced, and the collective effort spent on them will have been wasted.
"I just assume I'm not invisible. I assume I'm wearing fluorescent clothes, and there's a million-dollar bounty going to the first driver who manages to hit me. And I ride on that assumption."
—Neal Stephenson, Zodiac
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